Gamuchira senge data: mabhizinesi anodzidza sei kuita purofiti kubva kune hombe data

Nekuongorora data hombe, makambani anodzidza kufumura mapatani akavanzika, achivandudza bhizinesi ravo. Iyo nhungamiro ine fashoni, asi havasi vese vanogona kubatsirwa kubva kune yakakura data nekuda kwekushaikwa kwetsika yekushanda navo

“Kuwanda kwezita remunhu ndiko kunoita kuti abhadhare nenguva. Iyo imba yako yakawanda ine uriri, zvakanyanya nenhamba iwe uri mukwereti ari nani. Chiratidzo chezodhiac hachina mhedzisiro pamukana wekudzoserwa, asi psychotype inoita zvakanyanya, "anodaro Stanislav Duzhinsky, muongorori weHome Credit Bank, nezvemaitiro asingatarisirwe mumaitiro evakwereta. Haaite kutsanangura mazhinji emapateni aya - akaburitswa nehungwaru hwekugadzira, iyo yakagadzirisa zviuru zvevatengi profiles.

Iri ndiro simba re data analytics hombe: nekuongorora huwandu hukuru hwe data isina kurongeka, chirongwa chinogona kuwana zvakawanda zvinowirirana izvo akachenjera kwazvo muongorori wevanhu asingatomboziva nezvazvo. Chero kambani ine huwandu hukuru hwe data isina kurongeka (data hombe) - nezvevashandi, vatengi, vanodyidzana, vakwikwidzi, iyo inogona kushandiswa kubatsira bhizinesi: kuvandudza mhedzisiro yekusimudzira, kuzadzisa kukura kwekutengesa, kuderedza mutengo wevashandi, nezvimwe.

Vekutanga kushanda nedata hombe vaive makambani makuru ehunyanzvi uye enharembozha, masangano emari uye zvitoro, anodaro Rafail Miftakhov, mutungamiriri weDeloitte Technology Integration Group, CIS. Iye zvino kune kufarira mhinduro dzakadaro mumaindasitiri akawanda. Makambani akawana chii? Uye kuongorora kukuru kwedata nguva dzose kunotungamira kumhedzisiro yakakosha here?

Mabhangi anoshandisa hombe data algorithms kunyanya kuvandudza ruzivo rwevatengi uye kukwirisa mitengo, pamwe nekugadzirisa njodzi uye kurwisa hutsotsi. "Mumakore achangopfuura, shanduko chaiyo yakaitika mumunda wekuongorora kukuru," anodaro Duzhinsky. "Kushandiswa kwemichina yekudzidza kunotibvumira kufanotaura mukana wekutadza kubhadhara chikwereti nenzira kwayo - hutsotsi mubhangi redu i3,9% chete." Kana tichienzanisa, kubva muna Ndira 1, 2019, chikamu chezvikwereti zvine mubhadharo wakapfuura mazuva makumi mapfumbamwe pazvikwereti zvakapihwa vanhu, maererano neCentral Bank, 90%.

Kunyangwe masangano emari diki anoshamiswa nekudzidza kwedata hombe. "Kupa mabasa emari pasina kuongorora data hombe nhasi kwakafanana nekuita masvomhu pasina manhamba," anodaro Andrey Ponomarev, CEO weWebbankir, chikuva chekukweretesa pamhepo. "Isu tinopa mari pamhepo tisina kuona mutengi kana pasipoti yake, uye kusiyana nekukweretesa kwechinyakare, hatifanire kungoongorora kugarika kwemunhu, asiwo kuziva hunhu hwake."

Iye zvino dhatabhesi yekambani inochengetedza ruzivo rwevatengi vanopfuura zviuru mazana mashanu. Imwe neimwe nyowani application inoongororwa neiyi data mune angangoita mazana masere paramita. Chirongwa ichi hachingofungi nezvechikadzi, zera, chimiro chewanano uye nhoroondo yechikwereti, asiwo mudziyo wakapinda munhu pachikuva, maitiro aakaita pasaiti. Somuenzaniso, zvingava zvinotyisa kuti munhu angangokwereta haana kushandisa karukureta yechikwereti kana kuti haana kubvunza nezvemashoko echikwereti. "Kunze kwezvinhu zvishoma zvinomira - toti, isu hatipe zvikwereti kune vanhu vari pasi pemakore gumi nemapfumbamwe - hapana kana chimwe chezviyero izvi chiri chikonzero chekuramba kana kubvuma kupa chikwereti," Ponomarev anotsanangura. Iko kusanganiswa kwezvinhu zvakakosha. Mu500% yezviitiko, sarudzo inoitwa otomatiki, pasina kubatanidzwa kwenyanzvi kubva kudhipatimendi rekunyora.

Kuongorora kukuru kwedata kunotibvumira kutora mapatani anonakidza, Ponomarev anogovera. Semuenzaniso, vashandisi ve iPhone vakave vakakwereta vakarangwa kupfuura varidzi vemidziyo yeAroid - vekare vanogamuchira mvumo yekunyorera ka1,7 kakawanda. "Chokwadi chekuti vashandi vemauto havadzore zvikwereti kanenge chikamu chimwe muzvina kazhinji pane avhareji mukwereti hazvina kushamisa," anodaro Ponomarev. "Asi vadzidzi kazhinji havatarisirwi kusungirwa, asi zvakadaro, nyaya dzekutadza kukwereta i10% kushoma pane avhareji yehwaro."

Kudzidza kwedata hombe kunobvumira zvibodzwa kune inshuwarisi zvakare. Yakavambwa muna 2016, IDX iri kuita chiziviso chiri kure uye online ongororo yemagwaro. Aya masevhisi ari kudiwa pakati pevanotakura zvinhu vanofarira kurasikirwa kwezvinhu zvishoma sezvinobvira. Asati aita inshuwarisi yekutakura kwezvinhu, inshuwarisi, nemvumo yemutyairi, anotarisa kuvimbika, anotsanangura Jan Sloka, mutungamiriri wezvokutengeserana weIDX. Pamwe chete nemumwe wako - kambani yeSt. Petersburg "Risk Control" - IDX yakagadzira basa rinokubvumira kuti utarise kuzivikanwa kwemutyairi, data yepasipoti uye kodzero, kubatanidzwa muzviitiko zvine chokuita nekurasikirwa kwekutakura, nezvimwewo Mushure mekuongorora. iyo dhatabhesi yevatyairi, kambani yakaratidza "boka renjodzi": kazhinji, mitoro inorasika pakati pevatyairi vane makore 30-40 vane ruzivo rwekutyaira kwenguva refu, avo vakawanzochinja mabasa munguva pfupi yapfuura. Zvakazoitikawo kuti kutakura kazhinji kubiwa nevatyairi vemotokari, hupenyu hwebasa hunodarika makore masere.

Vatengesi vane basa rakasiyana - kuziva vatengi vakagadzirira kutenga, uye kuona nzira dzakanakisisa dzekuvaunza panzvimbo kana chitoro. Kuti izvi zviitike, zvirongwa zvinoongorora chimiro chevatengi, data kubva kuaccount yavo, nhoroondo yekutenga, mibvunzo yekutsvaga uye kushandiswa kwemabhonasi mapoinzi, zviri mukati memabhasikiti emagetsi avakatanga kuzadza nekusiya. Data analytics inokubvumira kugovera dhatabhesi yese uye kuona mapoka evanogona kutenga vangave vachifarira chimwe chinopihwa, anodaro Kirill Ivanov, mutungamiriri wehofisi yedata yeboka reM.Video-Eldorado.

Semuenzaniso, chirongwa chinozivisa mapoka evatengi, rimwe nerimwe richifarira maturusi akasiyana ekushambadzira - chikwereti chisina mubereko, mari yekudzoserwa, kana kodhi yekodhi yekodhi. Vatengi ava vanogashira tsamba yeemail ine kukwidziridzwa kunoenderana. Mukana wekuti munhu, avhura tsamba, achaenda kune webhusaiti yekambani, munyaya iyi inowedzera zvakanyanya, Ivanov manotsi.

Ongororo yedata zvakare inobvumidza iwe kuti uwedzere kutengesa kwezvinhu zvine hukama zvigadzirwa uye zvishongedzo. Iyo sisitimu, iyo yakagadzirisa nhoroondo yekurongeka yevamwe vatengi, inopa mutengi kurudziro pane zvekutenga pamwe nechigadzirwa chakasarudzwa. Kuedzwa kweiyi nzira yebasa, maererano naIvanov, yakaratidza kuwedzera kwenhamba yemirairo ine zvishongedzo ne12% uye kuwedzera kwekutengesa kwezvigadzirwa ne15%.

Vatengesi havasi ivo chete vanoedza kuvandudza hutano hwebasa uye kuwedzera kutengesa. Zhizha rapfuura, MegaFon yakatanga "smart" yekupa sevhisi zvichienderana nekugadziriswa kwedata kubva kumamirioni evanyoreri. Mushure mekudzidza maitiro avo, hungwaru hwekunyepedzera hwakadzidza kugadzira zvega zvinopihwa kune wega mutengi mukati memitero. Semuenzaniso, kana chirongwa chikaona kuti munhu ari kushingairira kuona vhidhiyo pamudziyo wake, sevhisi inomupa kuti awedzere huwandu hwenharembozha. Tichifunga nezvezvido zvevashandisi, kambani inopa vanyoreri traffic isina muganho yemhando dzavanofarira dzevaraidzo yeInternet - semuenzaniso, kushandisa vatumwa pakarepo kana kuteerera mimhanzi pamasevhisi ekutepfenyura, kutaura pasocial network kana kuona TV inoratidza.

"Tinoongorora maitiro evanyori uye tinonzwisisa kuti zvavanofarira zviri kuchinja sei," anotsanangura kudaro Vitaly Shcherbakov, mutungamiriri we data analytics yakakura paMegaFon. Semuyenzaniso, gore rino, AliExpress traffic yakakura nguva 1,5 zvichienzaniswa negore rapfuura, uye kazhinji, nhamba yekushanya kuzvitoro zvembatya zvepamhepo iri kukura: 1,2-2 nguva, zvichienderana nechishandiso chaicho.

Mumwe muenzaniso webasa remushandisi ane data hombe ndiyo MegaFon Poisk chikuva chekutsvaga vana vakashaika nevakuru. Iyo sisitimu inoongorora kuti ndevapi vanhu vanogona kunge vari pedyo nenzvimbo yemunhu akashaika, uye inovatumira ruzivo nemufananidzo uye zviratidzo zvemunhu akashaika. Mushandi akagadzira uye akaedza sisitimu iyi pamwe chete neBazi reMukati uye nesangano reLisa Alert: mukati memaminetsi maviri ekutarisa kune akarasika, vanopfuura zviuru zviviri vanyoreri vanogashira, izvo zvinowedzera zvakanyanya mikana yekubudirira kutsvaga mhinduro.

Kuongorora kukuru kwedata kwakawanawo kushanda muindasitiri. Pano zvinokutendera iwe kufanotaura kudiwa uye kuronga kutengesa. Saka, muboka reCherkizovo remakambani, makore matatu apfuura, mhinduro yakavakirwa paSAP BW yakaitwa, iyo inokutendera iwe kuchengetedza nekugadzirisa ruzivo rwese rwekutengesa: mitengo, assortment, mavhoriyamu ezvigadzirwa, kukwidziridzwa, kugovera nzira, anodaro Vladislav Belyaev, CIO. yeboka ” Cherkizovo. Ongororo yeakaunganidzwa 2 TB yeruzivo haina kungoita kuti zvikwanise kuumba zvinobudirira iyo assortment uye optimize chigadzirwa portfolio, asi zvakare yakafambisa basa revashandi. Semuenzaniso, kugadzirira zuva rega rega rekutengesa kunoda basa rezuva revanoongorora vakawanda - maviri pachikamu chimwe nechimwe chechigadzirwa. Iye zvino mushumo uyu wakagadzirirwa nerobhoti, ichingopedza maminetsi makumi matatu chete pazvikamu zvese.

"Muindasitiri, data huru inoshanda zvinobudirira pamwe neInternet yezvinhu," anodaro Stanislav Meshkov, CEO weUmbrella IT. "Zvichienderana nekuongororwa kwedata kubva kuma sensors ane midziyo, zvinokwanisika kuona kutsauka mukushanda kwayo uye kudzivirira kuparara, uye kufanotaura kuita."

MuSeverstal, nerubatsiro rwe data hombe, vari kuedzawo kugadzirisa mabasa asiri madiki - semuenzaniso, kuderedza huwandu hwekukuvara. Muna 2019, kambani yakapa mari inosvika bhiriyoni imwe yeRUB 1,1 yematanho ekuvandudza kuchengetedzeka kwevashandi. Severstal inotarisira kuderedza chiyero chekukuvara ne2025% ne50 (ichienzaniswa ne2017). "Kana maneja - foromani, maneja wesaiti, maneja wechitoro - akaona kuti mushandi anoita mamwe maoparesheni zvisina kuchengetedzeka (asingabatire pamaoko kana achikwira masitepisi panzvimbo yeindasitiri kana kusapfeka zvese zvekuzvidzivirira nazvo), anonyora kudaro. chinyorwa chakakosha kwaari - PAB (kubva ku "behavioral security audit")," anodaro Boris Voskresensky, mukuru wedhipatimendi rekuongorora data rekambani.

Mushure mekuongorora dhata pamusoro pehuwandu hwePABs mune chimwe chezvikamu, nyanzvi dzekambani dzakaona kuti mitemo yekuchengetedza yainyanya kutyorwa neavo vanga vambotaura zvakati wandei, pamwe neavo vaive pazororo rekurwara kana pazororo nguva pfupi yapfuura. chiitiko. Kutyora muvhiki yekutanga mushure mekudzoka kubva kuzororo kana zororo rekurwara kwakawedzera zvakapetwa kaviri kupfuura munguva inotevera: 1 inopesana ne0,55%. Asi kushanda pakuchinja kwehusiku, sezvazvakazoitika, hazvikanganisi huwandu hwePABs.

Kugadzira maalgorithms ekugadzirisa data hombe haisi iyo yakanyanya kuoma chikamu chebasa, vamiriri vekambani vanodaro. Zvakanyanya kuoma kunzwisisa kuti matekinoroji aya anogona kushandiswa sei mumamiriro ebhizinesi rega rega. Apa ndipo apo Achilles 'chitsitsinho chevanoongorora kambani uye kunyange vekunze vanopa nhema, izvo zvingaite senge zvakaunganidza hunyanzvi mumunda we data hombe.

"Ini ndaiwanzosangana nevakuru ve data vaongorori vaive nyanzvi dzemasvomhu, asi vasina kunzwisisa kwakakodzera kwemaitiro ebhizinesi," anodaro Sergey Kotik, director webudiriro paGoodsForecast. Anoyeuka kuti makore maviri apfuura kambani yake yakava nemukana wekutora chikamu mumakwikwi ekufanotaura kwekuda kwemubatanidzwa wekutengesa cheni. Nzvimbo yekutyaira yakasarudzwa, kune zvese zvinhu uye zvitoro izvo vatori vechikamu vakaita kufanotaura. Mafungiro acho akabva afananidzwa nekutengesa chaiko. Nzvimbo yekutanga yakatorwa neimwe yeRussia Internet hofori, inozivikanwa nehunyanzvi hwayo mukudzidza kwemichina uye kuongororwa kwedata: mukufungidzira kwayo, yakaratidza kutsauka kudiki kubva pakutengesa chaiko.

Asi iyo network payakatanga kudzidza zvakadzama mafambiro ake, zvakazoitika kuti kubva pakuona kwebhizinesi, hazvigamuchirwi zvachose. Iyo kambani yakaunza modhi yakagadzira zvirongwa zvekutengesa zvine yakarongeka understatement. Chirongwa chacho chakaona nzira yekudzikisa mukana wekukanganisa mukufanotaura: zvakachengeteka kusatarisira kutengesa, sezvo kukanganisa kwakanyanya kunogona kuva 100% (hapana kutengesa kwakashata), asi mukutungamira kwekufanotaura, inogona kunge yakakura, Kotik anotsanangura. Mune mamwe mazwi, kambani yakaratidza yakanakira masvomhu modhi, iyo mumamiriro ezvinhu chaiwo yaizotungamira kune hafu-isina zvitoro uye kurasikirwa kukuru kubva kune undersales. Nekuda kweizvozvo, imwe kambani yakahwina makwikwi, ayo maverengero anogona kuiswa mukuita.

Huru data matekinoroji akakodzera kune akawanda maindasitiri, asi kushingaira kwavo kuita hakuitiki kwese kwese, Meshkov anoti. Semuenzaniso, mune zvehutano kune dambudziko nekuchengetedza data: ruzivo rwakawanda rwakaunganidzwa uye runogara ruchivandudzwa, asi kune chikamu chikuru iyi data haisati yagadziriswa. Kune zvakare yakawanda data mumasangano ehurumende, asi haina kusanganiswa kuita sumbu rakafanana. Kuvandudzwa kwenzvimbo yakabatana yeruzivo rweNational Data Management System (NCMS) kwakanangana nekugadzirisa dambudziko iri, nyanzvi inodaro.

Nekudaro, nyika yedu iri kure nenyika chete umo mumasangano mazhinji sarudzo dzakakosha dzinoitwa pahwaro hwe intuition, uye kwete kuongororwa kwe data hombe. Muna Kubvumbi gore rapfuura, Deloitte yakaita ongororo pakati pevatungamiriri vanopfuura chiuru vemakambani makuru eAmerica (ane vashandi ve500 kana kupfuura) ndokuona kuti 63% yevakabvunzurudzwa vanoziva tekinoroji yakakura yedata, asi havana zvese zvinodiwa. zvivakwa zvekuzvishandisa. Zvichakadaro, pakati pe37% yemakambani ane huwandu hwepamusoro hwekuongorora kukura, inenge hafu yakapfuura zvakanyanya zvinangwa zvebhizimisi mumwedzi gumi nemiviri yapfuura.

Chidzidzo chacho chakaratidza kuti kunze kwekuomerwa kwekushandisa zvigadziriso zvitsva zvehunyanzvi, dambudziko rakakosha mumakambani kushaikwa kwetsika yekushanda nedata. Iwe haufanirwe kutarisira mhedzisiro yakanaka kana basa rezvisarudzo zvakaitwa pahwaro hwe data hombe rinopihwa chete kune vaongorori vekambani, uye kwete kune iyo kambani yese. "Iye zvino makambani ari kutsvaga nyaya dzinonakidza dzekushandisa data hombe," anodaro Miftakhov. "Panguva imwecheteyo, kuitwa kwemamwe mamiriro ezvinhu kunoda kuisirwa mari mumasisitimu ekuunganidza, kugadzirisa uye kutonga kwemhando yeimwe data isina kuongororwa kare." Maiwe, "analytics haisati iri mutambo wetimu," vanyori vechidzidzo vanobvuma.