Dzimwe nguva zvinoita sekunge hapana magumo enhau dzakaipa pasocial media feeds. Kuparara kwendege nedzimwe njodzi, vimbiso dzisina kuzadzikiswa nevezvematongerwo enyika, kukwira kwemitengo uye kuderera kwemamiriro ehupfumi… Zvinogona kuita sekuti chinhu chine musoro kungovhara Facebook uye kudzoka kubva kunyika chaiyo kuenda kuhupenyu chaihwo. Asi dzimwe nguva, nokuda kwechikonzero chimwe kana chimwe, izvi hazvibviri. Zvisinei, zviri musimba redu kuwana “mushonga” mukuwanda kweInternet imwe cheteyo. Semuenzaniso, tarisa mifananidzo ... yevana mhuka.
"Kurapa" kwakadaro kungaita sekwesayenzi, asi chaizvoizvo, kubudirira kweiyi nzira kunosimbiswa nemigumisiro yekutsvakurudza. Kana tikatarisa chimwe chinhu chakanaka, mwero wekushushikana unodzikira, kubereka kunowedzera, uye chiitiko ichi chinogona kusimbisa imba yedu.
Mamiriro emanzwiro edu akatsanangurwa neAustria mhuka yepfungwa Konrad Lorenz: isu tinokwezvwa kune zvisikwa zvine misoro mikuru, maziso makuru, matama akakora uye huma hombe, nekuti zvinotiyeuchidza isu pachedu vacheche. Mufaro waiitwa nemadzitateguru edu pakufungisisa nezvevacheche vavo wakaita kuti vachengete vana. Ndizvo zvazvakaita nhasi, asi tsitsi dzedu dzinotambanudzira kwete chete kumwana wevanhu, asiwo kumhuka dzinovaraidza.
Muongorori wezvekufambiswa kwemashoko Jessica Gall Myrick anga achidzidza manzwiro ayo mhuka dzinosetsa dzinomutsa matiri, mapikicha nemavhidhiyo zvatinowana paInternet, uye akawana kuti tinonzwa kudziya kwakafanana kana tichibatana nevana chaivo. Kune uropi, hapana musiyano. "Kunyangwe kuona mavhidhiyo emakiti anobatsira vanoyedzwa kuti vanzwe zviri nani: vanonzwa kuwedzera kwemanzwiro akanaka uye simba."
Chidzidzo chaMyrick chaisanganisira vanhu 7000. Vakabvunzurudzwa vasati vaona uye mushure mekuona mapikicha nemavhidhiyo nekatsi, uye zvakazoitika kuti kana ukavatarisa kwenguva refu, ndipo paunonyanya kutaura. Masayendisiti akakurudzira kuti sezvo mifananidzo ichimutsa manzwiro akanaka muzvidzidzo, vaitarisira manzwiro akafanana kubva pakuona mifananidzo yakafanana nemavhidhiyo mune ramangwana.
Pamwe inguva yekurega kutevera "vapfumi uye vane mukurumbira" uye nekutevera tailed uye furry "influencers"
Ichokwadi, masayendisiti anonyora kuti, zvichida, vanhu vasina hanya nemhuka vainyanya kuda kutora chikamu mukudzidza, izvo zvinogona kukanganisa migumisiro. Pamusoro pezvo, 88% yemuenzaniso waive nevakadzi vanowanzobatwa zvakanyanya nevana vemhuka. Nenzira, imwe ongororo yakawana kuti mushure mekunge zvidzidzo zvakaratidzwa mifananidzo yemhuka dzakanaka dzepapurazi, kuda kwevakadzi nyama kwakadonha kupfuura varume. Zvichida chokwadi ndechokuti, sekutonga, vakadzi ndivo vanotarisira vacheche.
Hiroshi Nittono, mutungamiriri weCognitive Psychophysiological Laboratory paOsaka University, anga achiitisa zvidzidzo zvakati kuti “kawaii,” pfungwa inoreva zvese zvakanaka, zvinoyevedza, zvinoyevedza. Maererano naye, kuona mifananidzo ye "kawaii" ine maitiro maviri: chekutanga, inotitadzisa kubva mumamiriro ezvinhu anokonzera kufinhikana uye kushushikana, uye chechipiri, "inotiyeuchidza nezvekudziya uye unyoro - manzwiro ayo vazhinji vedu tinoshaya." "Ehe, maitiro akafanana anogona kuwanikwa kana iwe ukaverenga mabhuku ane mweya kana kuona mafirimu akafanana, asi, unoona, izvi zvinotora nguva yakawanda, nepo kuona mapikicha nemavhidhiyo kunobatsira kukurumidza kuzadza gaka."
Uyezve, inogona kuva nemigumisiro yakanaka paukama hworudo. Chidzidzo che 2017 chakawana kuti kana vakaroorana vakatarisa mifananidzo yemhuka dzakanaka pamwe chete, manzwiro akanaka avanotora kubva pakuona anobatanidzwa nemumwe wavo.
Panguva imwecheteyo, iwe unofanirwa kungwarira nesarudzo yemapuratifomu ekuona mafoto akadaro nemavhidhiyo. Saka, semhedzisiro yeimwe ongororo yakaitwa muna 2017, zvakazoitika kuti Instagram inotikuvadza zvakanyanya mupfungwa, muchidimbu nekuda kwekuzviratidza kwevashandisi veiyi social network. Kana tichiona "hupenyu hwakanaka hwevanhu vakanaka", vazhinji vavo vanosuwa uye vakaipa.
Asi ichi hachisi chikonzero chekudzima account yako. Zvichida yave nguva yekurega kutevera "vapfumi uye vane mukurumbira" uye kunyorera kune akaswededzwa uye ane furry "influencers". Uye uropi hwako huchakutendai.