Nokudaro, izwi rakadai se "greenwashing" rakaonekwa - chidimbu chemashoko maviri echiChirungu: "green" uye "whitewashing". Izvo zvakakosha ndezvekuti makambani ari kungotsausa vatengi, zvisina musoro vachishandisa izwi rekuti "girinhi" pakurongedza, vachida kuita mari yakawanda.
Isu tinoona kana chigadzirwa ichi chine makemikari anokuvadza kuhutano hwedu:
Kusiyanisa vagadziri vechokwadi kubva kune avo vanongoda kuita purofiti iri nyore, kutevedzera mitemo iri nyore.
Zvokutarisira:
1. Pamusoro pekuumbwa kwechigadzirwa chakasarudzwa. Dzivisa zvinhu zvakaita sepetroleum jelly (petroleum jelly, petrolatum, paraffinum liqvidim, mineral oil), isopropyl doro kana isopropanol, methyl doro kana methanol, butyl doro kana butanol (butyl doro kana butanol), sulfates (Sodium laureth / lauryl sulfates), propylene. glycol (Propylene glycol) uye polyethylene glycol (polyethylene glycol), uyewo PEG (PEG) uye PG (PG) - vanogona kukanganisa utano hwako.
2. Pamusoro pekunhuhwirira uye ruvara rwechigadzirwa chakasarudzwa. Zvizoro zvechisikigo kazhinji zvine kunhuhwirira kwemishonga uye mavara akapfava. Kana iwe ukatenga shampoo yepepuru, saka ziva kuti yakanga isiri maruva petals akapa iwo ruvara rwakadaro zvachose.
3. Eco-chitupa mabheji. Zvitupa kubva kuBDIH, COSMEBIO, ICEA, USDA, NPA uye nezvimwe zvinongopihwa kune cosmetic delirium kana chigadzirwa chiri chakasikwa kana organic cosmetics. Kutsvaga mari nezvitupa pamabhodhoro pamasherufu ezvitoro hazvisi nyore, asi zvichiri zvechokwadi.
Asi chenjerera - vamwe vanogadzira vanoda kuuya ne "eco-certificate" yavo uye voiisa pamapuranga. Kana iwe usina chokwadi chechokwadi chechiratidzo, tsvaga ruzivo pamusoro payo paInternet.
Zano: Kana hunhu hwezvizoro zvaunoisa kumuviri uye kumeso kwakakosha kwauri, unogona nyore kutsiva zvimwe zvacho nezvipo zviri nyore zvechisikigo. Semuenzaniso, kokonati mafuta inogona kushandiswa sekirimu yemuviri, lip balm uye bvudzi mask, uyewo mushonga unoshanda wekutambanudza mavara. Kana kuti tsvaga paInternet mabikirwo ezvigadzirwa zverunako - mazhinji acho haana kuremekedza.
Isu tinoona kana izvi zvizorwa zvakaedzwa pamhuka, uye kana iyo kambani inogadzira inoshandisa zviwanikwa zvepasi nekungwarira:
Kana zvakakosha kuti uve nechokwadi chekuti zvizorwa kana zvishongedzo zvaro hazvina kuedzwa pamhuka, uye mhando inonyatso shandisa zviwanikwa zvepasi, saka sarudzo yemascara kana shampoo inofanira kutorwa zvakanyanya:
Zvokutarisira:
1. Zveeco-certificates: zvakare, tsvaga mabheji eBDIH, Ecocert, Natrue, Cosmos pazvigadzirwa zvako - mumamiriro ezvinhu ekuti uzviwane nokuda kwechiratidzo chacho zvakanyorwa kuti hapana chizoro chakapedzwa kana chimwe chezvinhu zvacho zvakaedzwa pamhuka, asi zviwanikwa mapuraneti anoshandiswa zvishoma.
2. Pamabheji anokosha (kazhinji ane mufananidzo wetsuro), achifananidzira kurwisana kwechiratidzo ne vivisection.
3. Kune mazita emhando dze "black" uye "white" pawebhusaiti yePETA neVita nheyo.
PaInternet, panzvimbo dzakasiyana-siyana, pane mazita akawanda emhando dze "black" uye "white" - dzimwe nguva dzinopesana zvikuru. Zviri nani kutendeukira kune yavo yekutanga sosi - iyo PETA Foundation, kana, kana iwe usiri shamwari neChirungu zvachose, iyo Russian Vita Animal Rights Foundation. Zviri nyore kuwana mazita emakambani ezvekuzora panheyo mawebhusaiti ane tsananguro dzakafanana dzekuti ndiani "akachena" (PETA inotova neMahara Bunny App yemafoni efoni).
4. Zvizoro zvinotengeswa kuChina
MuChina, bvunzo dzemhuka dzemarudzi mazhinji ekuchengetedza ganda uye zvizorwa zveruvara zvinodikanwa nemutemo. Naizvozvo, kana iwe uchiziva kuti zvizorwa zvechigadzirwa ichi zvinopihwa kuChina, iwe unofanirwa kuziva kuti zvingangoita kuti chikamu chemari kubva kutengwa kwekrimu chinoenda kubhadharira kutambudzwa kwetsuro nekatsi.
Nenzira: Zvimwe zvezvigadzirwa zvinogona kunzi "greenwashing" hazvina kuongororwa nekambani pamhuka, vagadziri vavo vakangotakurwa nemakemikari. Dzimwe nguva "chemistry" inongowedzerwa kune shampoo chete, uye muromo wemuromo weiyo brand ine yakasarudzika uye kunyange "inodyiwa" kuumbwa.
Zvinoshamisa, asi mamwe makambani ekushongedza, akabatanidzwa mune zvinonyadzisa zvinyorwa zve "greenwashing" uye "black" zvinyorwa zve "PETA", vari kushanda mumabasa ekupa rubatsiro, vanobatana neWildlife Fund.
Kana ukasarudza kumisa mari yemhando iyo inoedza mhuka, iwe unogona kunyatso "kuonda" masherufu muimba yekugezera uye cosmetic bag uye urambe, semuenzaniso, yako yaunofarira zvinonhuwira. Asi mutambo wacho unokodzera kenduru - shure kwezvose, iyi ndeimwe - uye yakakura zvikuru - nhanho yekuziva kwako, kukura kwemweya uye, zvechokwadi, hutano. Uye zvinonhuwira zvitsva zvinofarirwa zvinogona kuwanikwa zviri nyore pakati pemhando dzetsika.