Anton Mironenkov - "Kana mabhanana asina kutengeswa, saka chimwe chinhu chakaipa"

Managing Director weX5 Technologies Anton Mironenkov akaudza kuti hungwaru hwekugadzira hunobatsira sei kufanotaura zvatinotenga uye uko kambani inowana tekinoroji inovimbisa.

Denda ndiro injini yekufambira mberi

- Chii chinonzi innovative retail nhasi? Uye maonero azvo akachinja sei mumakore mashoma apfuura?

- Ichi ndicho, chekutanga, tsika yemukati iri kukura mumakambani ekutengesa - kuda kugara uchiita chimwe chinhu chitsva, kuchinja uye kugadzirisa maitiro emukati, kuuya nezvinhu zvakasiyana-siyana zvinonakidza kune vatengi. Uye zvatiri kuona nhasi zvakasiyana zvakanyanya nemaitiro makore mashanu apfuura.

Zvikwata zviri kuita hunyanzvi hwedhijitari hazvisisiri kutariswa mudhipatimendi reIT, asi zviri mukati memabasa ebhizinesi - mashandiro, ekutengesa, madhipatimendi. Mushure mezvose, kana iwe ukasuma chimwe chinhu chitsva, zvakakosha kutanga pane zvese kuti unzwisise izvo mutengi anotarisira kubva kwauri uye kuti maitiro ese anoshanda sei. Naizvozvo, mutsika yekambani yeX5, basa remuridzi wechigadzirwa chedhijitari, iro rinosarudza vector yekuvandudza mapuratifomu anoisa rhythm yemaitiro ekambani, iri kuwedzera kukosha.

Mukuwedzera, chiyero chekuchinja mubhizinesi chakawedzera zvakanyanya. Makore mashanu apfuura zvaive zvichikwanisika kuunza chimwe chinhu, uye kwemamwe makore matatu chakaramba chiri chiitiko chakasiyana icho chisina mumwe munhu. Uye ikozvino iwe uchangobva kugadzira chimwe chinhu chitsva, wakachiunza kumusika, uye mumwedzi mitanhatu vese vanokwikwidza vanayo.

Mumamiriro ezvinhu akadaro, hongu, zvinonakidza zvikuru kurarama, asi hazvisi nyore kwazvo, nokuti nhangemutange yekuvandudza mukutengesa inoenderera mberi pasina zororo.

- Denda rakanganisa sei kukura kwehunyanzvi hwekutengesa?

- Akasunda kuti awedzere kufambira mberi mukuunzwa kwehunyanzvi hutsva. Takanzwisisa kuti pakanga pasisina nguva yokumirira, taitofanira kuenda kunozviita.

Muenzaniso wakajeka ndeyekumhanyisa kwekubatanidza zvitoro zvedu kune masevhisi ekutumira. Kana pakutanga takabatanidza kubva kune imwe kusvika kune matatu zvitoro pamwedzi, saka gore rapfuura nhanho yakasvika akawanda ezvitoro pazuva.

Nekuda kweizvozvo, huwandu hwekutengesa kwepamhepo kweX5 muna 2020 hwakasvika mabhiriyoni makumi maviri emadhora. Izvi zvakapetwa kana kupfuura muna 20. Uyezve, kudiwa kwakamuka pamusoro peiyo coronavirus yakaramba iripo kunyangwe zvirambidzo zvabviswa. Vanhu vakaedza nzira itsva yekutenga zvigadzirwa uye vanoramba vachiishandisa.

- Chii chakanyanya kuomera vatengesi mukujairana nedenda rechokwadi?

- Chinetso chikuru ndechekuti pakutanga zvese zvakaitika kamwechete. Vatengi vakatenga zvakanyanya zvinhu muzvitoro uye zvakare vakaodha zvakanyanya pamhepo, vaunganidzi vakamhanya vachitenderedza pasi pekutengesa uye vakaedza kugadzira maodha. Mukufanana, software yakagadziriswa, tsikidzi uye kuputsika kwakabviswa. Optimization uye shanduko yemaitiro zvaidiwa, nekuti kunonoka pane chero nhanho kwaigona kukonzera maawa ekumirira mutengi.

Tiri munzira, taifanira kugadzirisa nyaya dzekuchengetedza hutano dzakauya pamberi gore rapfuura. Mukuwedzera kune zvinosungirwa antiseptics, masks, disinfection yenzvimbo, tekinoroji yakaitawo basa pano. Kuti tidzivise kudiwa kwevatengi kumira mumutsara, isu takamhanyisa kuisirwa kwe-self-service checkouts (anopfuura matanhatu akatoiswa), takaunza kugona kuongorora zvinhu kubva parunhare mbozha uye kuribhadhara muExpress Scan nhare. application.

Makore gumi Amazon isati yasvika

- Zvinoitika kuti matekinoroji anodiwa kushanda mudenda akange atovepo, aingoda kutangwa kana kukwidziridzwa. Pane zvigadziriso zvitsva zvetekinoroji zvakaunzwa gore rapfuura here?

- Zvinotora nguva kugadzira zvigadzirwa zvitsva zvakaomarara. Zvinowanzotora rinopfuura gore kubva pakutanga kwekusimudzira kwavo kusvika pakuvhurwa kwekupedzisira.

Semuenzaniso, assortment kuronga ndeye tekinoroji yakaoma. Kunyanya tichifunga kuti isu tine matunhu mazhinji, mhando dzezvitoro, uye zvido zvevatengi munzvimbo dzakasiyana zvakasiyana.

Munguva yedenda, isu tingadai tisina kuwana nguva yekugadzira nekutanga chigadzirwa cheiyi nhanho yekuoma. Asi isu takatangisa shanduko yedhijitari kumashure muna 2018, pasina munhu aiverengera coronavirus. Naizvozvo, pakatanga denda, takanga tatova nemhinduro dzakagadzirirwa munzira dzakabatsira kuvandudza basa.

Mumwe muenzaniso wekutangwa kwehunyanzvi panguva yekorona dambudziko ndeye Express Scan sevhisi. Aya ndiwo ekutenga akachengeteka asingabatike uchishandisa nharembozha yakavakirwa pane yakajairwa Pyaterochka uye Perekrestok. Chikwata chevanhu vanodarika zana chakatangisa chirongwa ichi mumwedzi mishoma, uye, tichinzvenga nhanho yekuyedza, takabva tangoenderera mberi nekuwedzera. Nhasi, sevhisi inoshanda mune zvinopfuura 100 zvezvitoro zvedu.

- Iwe unoongorora sei chiyero chedhijitari yeRussia yekutengesa kazhinji?

-Isu mukambani takakurukura kwenguva yakareba kuti tingazvienzanisa sei nevamwe uye kunzwisisa kuti takadhijita zvakanaka kana zvakaipa. Nekuda kweizvozvo, takauya nechiratidzo chemukati - iyo digitalization index, inovhara nhamba yakakura yezvikonzero.

Vatungamiriri vepasi rose mumasevhisi edhijitari akadai seAmazon vakawana pamusoro pe80% kuita. Asi mu e-commerce hapana maitiro emuviri atinawo. Misika yedhijitari haifanire kushandura ma tag emitengo pamasherufu - ingoachinja pane saiti.

Zvichatitorera makore angangosvika gumi kuti tisvike padanho iri re digitalization. Asi izvi zvinopihwa kuti iyo imwe Amazon imire. Panguva imwecheteyo, kana hofori dzakafanana dzedhijitari dzakasarudza kuenda kunze kwenyika, dzinofanirwa "kubata" nedanho redu rekugona.

- Muindasitiri ipi neipi kune tekinoroji isingatarisirwe uye yakawandisa. Mune maonero ako, ndeapi matekinoroji asingakodzeri kutariswa nevashambadziri, uye ndeapi akawandisa?

- Sekuona kwangu, matekinoroji anobvumidza iwe kuronga uye kugadzirisa mashandiro muchitoro kuburikidza nekuita basa anokosheswa zvakanyanya. Kusvika ikozvino, zvakawanda pano zvinoenderana neruzivo uye ruzivo rwemutungamiriri: kana akacherechedza chero kukanganisa kana kukanganisa mubasa, anopa basa kuti rigadzirise.

Asi maitiro akadaro anogona kuverengerwa uye otomatiki. Kuti tiite izvi, isu tinoshandisa algorithms yekushanda nekutsauka.

Dzimwe nguva kwete nhamba inoshandiswa kune izvi, asi kucherechedzwa kwemufananidzo, vhidhiyo analytics. Iyo kamera inotarisa pamasherufu, inotarisa kuwanikwa uye huwandu hwezvinhu uye inonyevera kana yava kuda kupera. Maitiro akadaro anobatsira kugovera nguva yevashandi zvakanyanya.

Kana tikataura nezve tekinoroji yakawandisa, saka ini ndaizotaura emagetsi mutengo tags. Ehe, iwo ari nyore uye anobvumidza iwe kuti uchinje mitengo kazhinji pasina kubatanidzwa kwemuviri wemunhu. Asi zvakakodzera zvachose here? Zvichida iwe unofanirwa kuuya neimwe tekinoroji yemitengo. Semuenzaniso, hurongwa hwezvipo zvemunhu, nerubatsiro rwekuti mutengi achagamuchira zvinhu pamutengo wega.

Big network - data hombe

- Ndeapi matekinoroji anogona kunzi akasarudzika ekutengesa nhasi?

"Iyo yakanyanya mhedzisiro ikozvino inopihwa nezvose zvine chekuita neassortment, kuronga kwayo otomatiki zvichienderana nerudzi rwezvitoro, nzvimbo uye nharaunda.

Zvakare, iyi mitengo, kuronga zviitiko zvekusimudzira, uye, zvakanyanya kukosha, kutengesa kufanotaura. Iwe unogona kugadzira inotonhorera assortment uye yakanyanya yepamusoro mitengo, asi kana chigadzirwa chakakodzera chisiri muchitoro, saka vatengi havazove nechokutenga. Tichifunga nezvechiyero - uye isu tine zvinopfuura zviuru gumi nezvinomwe zvezvitoro uye imwe neimwe kubva ku17 zviuru kusvika 5 zviuru zvinzvimbo - basa rinova rakaoma. Iwe unofanirwa kunzwisisa kuti chii uye panguva ipi yekuunza, funga nzvimbo dzakasiyana uye mafomati ezvitoro, mamiriro nemigwagwa, mazuva ekupera uye zvimwe zvinhu zvakawanda.

- Hungwaru hwekugadzira hunoshandiswa kune izvi?

- Ehe, basa rekufanotaura kutengesa harisi kuzogadziriswa pasina kubatanidzwa kweAI. Tiri kuyedza muchina kudzidza, neural network. Uye kuti tivandudze mamodheru, tinoshandisa huwandu hukuru hwe data rekunze kubva kune vanobatana, kubva pakusangana kwemakwara uye kupera nemamiriro ekunze. Ngatitii muzhizha, kana tembiricha iri pamusoro pe30 ° C, kutengesa doro, zvinwiwa zvinotapira, mvura, ice cream inosvetuka zvakanyanya. Kana ukasapa stock, zvinhu zvinopera nekukurumidza.

Kutonhora kunewo maitiro ayo. Pakudziya kwakadzikira, vanhu vanowanzo shanyira zvitoro zviri nyore panzvimbo pehombe hypermarkets. Uyezve, pazuva rokutanga rechando, kutengesa kunowanzowa, nokuti hapana anoda kubuda. Asi pazuva rechipiri kana rechitatu, tinoona kuwedzera kudiwa.

Pakazara, pane zvingangoita zana nemakumi mashanu zvinhu zvakasiyana mune yedu yekufembera modhi. Pamusoro pekutengesa data uye mamiriro ekunze atotaurwa, aya majamu emigwagwa, nzvimbo dzezvitoro, zviitiko, kukwidziridzwa kwemakwikwi. Zvingave zvisingaite kuti utore zvese izvi uchifunga nemaoko.

-I data hombe uye hungwaru hwekunyepedzera hunobatsira sei mumitengo?

-Kune makirasi maviri makuru emhando dzekuita sarudzo dzemitengo. Yekutanga inobva pamitengo yemusika yechimwe chigadzirwa. Dhata pamatengo emitengo mune zvimwe zvitoro inounganidzwa, kuongororwa, uye zvichibva pazviri, maererano nemimwe mitemo, mitengo yavo inoiswa.

Yechipiri kirasi yemhando inosanganiswa nekuvaka curve yekuda, iyo inoratidza huwandu hwekutengesa zvichienderana nemutengo. Iyi inyaya yekuongorora zvakanyanya. Pamhepo, iyi michina inoshandiswa zvakanyanya, uye tiri kutamisa tekinoroji iyi kubva pamhepo kuenda pamhepo.

Kutanga kwebasa racho

- Iwe unosarudza sei anovimbisa matekinoroji uye ekutanga ayo kambani inodyara?

-Tine timu yakasimba yekuvandudza iyo inoramba ichiziva nezvekutanga, inotarisisa matekinoroji matsva.

Isu tinotanga kubva kumabasa anofanirwa kugadziriswa - izvo zvinodiwa nevatengi vedu kana kudiwa kwekuvandudza maitiro emukati. Uye nechekare pasi pemabasa aya mhinduro dzinosarudzwa.

Semuenzaniso, taifanira kuronga kutariswa kwemitengo, kusanganisira muzvitoro zvevakwikwidzi. Takafunga nezve kugadzira tekinoroji iyi mukati mekambani kana kuitenga. Asi pakupedzisira, takabvumirana nekutanga kunopa masevhisi akadaro zvichienderana nemutengo wayo wekuzivikanwa mhinduro.

Pamwe chete neimwe yekutanga yeRussia, tiri kuyedza mhinduro nyowani yekutengesa - "smart scales". Chishandiso chinoshandisa AI kungoziva zvinhu zvakaremerwa uye inochengetedza ingangoita 1 awa yebasa kune vanobvisa mari pagore muchitoro chega chega.

Kubva pakuongorora kwekunze, iyo yekutanga yeIsrael Evigence yakauya kwatiri nemhinduro yemhando yezvigadzirwa zvemhando yakavakirwa pamazita ekupisa. Muchikamu chekutanga chegore rino, mavara akadaro achaiswa pazvinhu zve 300 zve X5 Ready Food products, izvo zvinopiwa kune 460 Perekrestok supermarkets.

- Kambani inoshanda sei nekutanga uye ine matanho api?

- Kuti tiwane makambani ekushandira pamwe, tinofamba kuburikidza neakasiyana-siyana accelerators, tinoshandira pamwe neGotech, uye nechikuva chehurumende yeMoscow, uye neInternet Initiatives Development Fund. Tiri kutsvaga hutsva kwete munyika yedu chete, asiwo kune dzimwe nyika. Semuenzaniso, isu tinoshanda nePlug&Play bhizinesi incubator uye ma scouts ekunze - Axis, Xnode nevamwe.

Patinotanga kunzwisisa kuti tekinoroji inonakidza, tinobvumirana pamapurojekiti ekutyaira. Isu tinoedza mhinduro mumatura edu uye muzvitoro, tarisa mhedzisiro. Kuongorora matekinoroji, isu tinoshandisa yedu A / B yekuyedza chikuva, iyo inokutendera iwe kuti uone zvakajeka mhedzisiro yeimwe chirongwa, enzanisa nemaanalogues.

Zvichienderana nemhedzisiro yevatyairi vendege, tinonzwisisa kana tekinoroji ichigoneka, uye tinoronga kuivhura kwete muzvitoro zvevatyairi ve10-15, asi mumaketani ese ekutengesa.

Kwemakore 3,5 apfuura, takadzidza nezvekutanga uye budiriro mbiri dzakasiyana. Pane ivava, 2 vakasvika padanho rokukwidza. Izvo zvinoitika kuti tekinoroji inoshanduka kuve inodhura zvakanyanya, mamwe anovimbisa mhinduro anowanikwa, kana isu hatigutsikane nemhedzisiro yemutyairi. Uye izvo zvinoshanda zvakanyanya munzvimbo shoma dzevatyairi zvinowanzoda shanduko huru kuti dziunzirwe kuzviuru zvezvitoro.

- Ndeipi chikamu chemhinduro chinogadzirwa mukati mekambani, uye ndeipi mugove waunotenga kubva kumusika?

- Isu tinogadzira akawanda emhinduro isu pachedu - kubva kumarobhoti anotenga shuga paPyaterochka kune yakasarudzika multifunctional data-based mapuratifomu.

Kazhinji tinotora zvigadzirwa zvakajairwa mumabhokisi - semuenzaniso, kuzadza zvitoro kana kubata maitiro ekuchengetera - nekuwedzera kune zvatinoda. Takakurukura assortment manejimendi uye matekinoroji emitengo nevazhinji vanogadzira, kusanganisira yekutanga. Asi pakupedzisira, vakatanga kugadzira zvigadzirwa vega kuti vagadzirise maitiro edu emukati.

Dzimwe nguva pfungwa dzinozvarwa mukutaurirana nekutanga. Uye pamwe chete isu tinouya nemabatiro atinogona kuita tekinoroji mune zvido zvebhizinesi uye kuitwa munetwork yedu.

Kuenda kune smartphone

- Ndeapi matekinoroji achasarudza hupenyu hwekutengesa munguva pfupi iri kutevera? Uye iyo pfungwa yekuvandudza yekutengesa ichachinja sei mumakore mashanu kusvika gumi anotevera?

- Iye zvino pamhepo uye zvisiri pamhepo mubasa rekutengesa grocery senzvimbo mbiri dzakazvimiririra. Ndinofunga vachabatana mune ramangwana. Shanduko kubva kune chimwe chikamu kuenda kune imwe inozove isina musono kune mutengi.

Handizivi kuti chii chaizvo chichatsiva zvitoro zvekare, asi ndinofunga mumakore gumi ivo vachachinja zvakanyanya maererano nenzvimbo uye chitarisiko. Chikamu chekushanda chichabva kuzvitoro kuenda kune zvigadzirwa zvevatengi. Kutarisa mitengo, kuunganidza bhasiki, kurumbidza kuti chii chaungatenge kune ndiro yakasarudzwa kwekudya kwemanheru - izvi zvose zvichakodzera mune zvigadzirwa zvefoni.

Sekambani yekutengesa, tinoda kuva nemutengi pamatanho ese erwendo rwemutengi - kwete chete paakauya kuchitoro, asiwo kana achinge afunga zvekubika kumba. Uye isu tinoda kumupa kwete chete mukana wekutenga muchitoro, asiwo akawanda ane hukama masevhisi - kusvika pakuraira chikafu kubva muresitorendi kuburikidza neaggregator kana kubatanidza kune online cinema.

Chiziviso chemutengi mumwechete, X5 ID, yakatogadzirwa, ichikutendera kuti uzive mushandisi mumatanho ese aripo. Mune ramangwana, tinoda kuiwedzera kune vatinoshanda navo kana kuti vachashanda nesu.

“Zvakafanana nekugadzira yako ecosystem. Ndeapi mamwe masevhisi akarongwa kuti abatanidzwe mairi?

-Takatozivisa sevhisi yedu yekunyorera, iri muchikamu cheR&D. Iye zvino tiri kukurukura nevadyidzani vanogona kupinda imomo uye kuti tingazviita sei zviri nyore sezvinobvira kune vatengi. Isu tinotarisira kupinda mumusika neyedzo vhezheni yesevhisi isati yapera 2021.

Vatengi vanoita sarudzo pamusoro pesarudzo yezvigadzirwa kunyange vasati vaenda kuchitoro, uye zvavanofarira zvinoumbwa pasi pesimba renhau. Midhiya yemagariro, masaiti ezvekudya, mablogiki, mapodcasts ese anoumba zvinodiwa nevatengi. Naizvozvo, yedu pachedu midhiya chikuva neruzivo nezve zvigadzirwa uye chikafu chinozova imwe yenzira dzekudyira nevatengi vedu panguva yekuronga yekutenga.

Nyorera zvakare kuTrends Telegraph chiteshi uye gara uchienderana neazvino maitiro uye fungidziro nezveramangwana rehunyanzvi, hupfumi, dzidzo uye hunyanzvi.