Kana vanhu vazhinji vachifunga nezve vegan activism, vanofananidzira muratidziri ane hasha dzekuuraya kana yesocial media account ine zviri kunetsa kuona. Asi kushingaira kunouya nenzira dzakawanda, uye kuna Roxy Velez, inyanzvi yekugadzira nyaya.
“Situdhiyo iyi yakavambwa nedonzvo rekubatsira mukushanduka kwakanaka munyika, kwete kuvanhu chete, asiwo kumhuka nenyika. Isu tinotungamirirwa nechinangwa chedu chekugoverana chekutsigira vegan kufamba iyo inoda kupedza kutambura kwese kusingakoshi. Pamwe chete newe, tinorota nyika ine mutsa uye ine hutano!
Velez akatanga aenda vegan nekuda kwehutano hwake ndokuzoona iro retsika mushure mekuona akati wandei zvinyorwa. Nhasi, pamwe chete nemumwe wake David Heydrich, anosanganisa zvishuwo zviviri mu studio yake: dhizaini yekufamba uye veganism. Chikwata chavo chidiki chinoshanda mukuona nganonyorwa. Ivo vanoshanda nemhando muethical vegan, zvakatipoteredza uye maindasitiri akasimba.
Simba rekurondedzera nyaya
Sekureva kwaVelez, simba revegan animated kutaura nyaya riri mukuwanikwa kwayo. Haasi munhu wose anonzwa achikwanisa kuona mafirimu nemavhidhiyo pamusoro pehutsinye hwemhuka mumhizha yenyama, iyo inowanzoita kuti mavhidhiyo aya aite zvinopesana.
Asi kuburikidza neanimation, ruzivo rumwe chete runogona kufambiswa nenzira isinganyanyi kupindira uye isina kusimba kune muoni. Vélez anotenda kuti iyo dhizaini uye yakanyatso fungwa nyaya "inovandudza mukana wekutora kutarisisa uye kuhwina moyo yevateereri vanokahadzika."
Sekureva kwaVeles, mifananidzo inokatyamadza vanhu nenzira isingaite hurukuro kana zvinyorwa. Isu tinowana 50% mamwe ruzivo kubva pakuona vhidhiyo pane kubva mumeseji kana kutaura. 93% yevanhu vanoyeuka ruzivo rwavakapihwa neaudiovisual, uye kwete muchimiro chemavara.
Chokwadi ichi chinoita kuti kutaura nyaya dzine hupenyu chive chishandiso chakakosha kana zvasvika pakusimudzira kufamba kwekodzero dzemhuka, anodaro Veles. Iyo nyaya, script, dhizaini, dhizaini, mifananidzo uye ruzha zvinofanirwa kutariswa nevanonangwa mundangariro uye mawanirwo eshoko "zvakananga uye zvakananga kuhana nemoyo".
Vélez akazviona zvese mukuita, achimuti CEVA akatevedzana emavhidhiyo chimwe chezvirongwa zvake zvinokatyamadza. CEVA Center, iyo ine chinangwa chekuwedzera simba rekukurudzira vegan pasi rose, yakavambwa naDr. Melanie Joy, munyori we "Nei Tinoda Imbwa, Idya Nguruve, uye Takura Mhou, uye Tobias Linaert, munyori we "How to Create a Vegan World.
Vélez anoyeuka kuti rakanga riri basa iri rakamubvumira kushamwaridzana nevanhu vari kure nevegan, kuva nemoyo murefu uye kubudirira mukuparadzira tsika dzevegan. "Nenguva isipi takaona mhedzisiro apo vanhu havana kuzvidzivirira uye pachena kune pfungwa yekutsigira kana kutora hupenyu hunyoro," akawedzera.
kuchangamuka - vegan marketing tool
Veles anotendawo kuti kutaurisa nyaya chishandiso chiri nyore chekushambadzira kune vegan uye bhizinesi rakagadzikana. Iye akati: “Ndinogara ndichifara pandinoona mamwe makambani evegan achisimudzira mavhidhiyo avo, ndicho chimwe chezvishandiso zvikuru zvekuvabatsira kubudirira uye rimwe zuva kutsiva zvigadzirwa zvese zvemhuka. Vexquisit Studio inofara kushanda nemhando dzekutengesa: "Chekutanga pane zvese, tinofara kuti mabhureki aya aripo! Naizvozvo, mukana wekushandira pamwe navo ndiwo wakanakisisa.”