Mabhizinesi anogona sei kuwana zvakanyanya kubva kugeodata

Munyika dzakabudirira, zvikamu zviviri muzvitatu zvezvisarudzo mubhizinesi uye hutungamiriri hweveruzhinji zvinoitwa zvichitariswa geodata. Yulia Vorontsova, nyanzvi yeEverpoint, inotaura nezvezvibatsiro zve "pfungwa pamepu" yehuwandu hwemaindasitiri.

Tekinoroji nyowani dzinotitendera kuongorora zvirinani nyika yakatitenderedza, uye mumaguta makuru pasina ruzivo rwakakosha nezvehuwandu uye zvinhu zvakaitenderedza zvave zvisingaite kuita bhizinesi.

Entrepreneurship ndeye vanhu vese. Vanhu vanonyanya kufunga nezvekuchinja kwezvakatipoteredza uye nzanga ndivo vanonyanya kushingaira vatengi vezvigadzirwa zvitsva. Ndivo ndivo vekutanga kushandisa mikana iyoyo, kusanganisira tekinoroji, iyo nguva itsva inoraira.

Sezvo mutemo, isu takakomberedzwa neguta rine zviuru zvezvinhu. Kuti ufambe munzvimbo, hazvichakwane kungotarisa-tarisa uye kubata nemusoro nzvimbo yezvinhu. Vabatsiri vedu havasi mamepu chete ane dhizaini yezvinhu, asi "smart" masevhisi anoratidza zviri padyo, nzira dzekuisa, kusefa ruzivo rwakakosha uye kuisa pamasherufu.

Zvakwana kurangarira kuti tekisi yaive yei isati yasvika vafambisi vezvikepe. Mutyairi akafonera mota, mutyairi ndokutsvaga kero yake ega. Izvi zvakashandura nzira yekumirira muroti: kana motokari yaizosvika mumaminitsi mashanu kana muhafu yeawa, hapana aiziva, kunyange mutyairi pachake. Nekuuya kwe "smart" mepu uye vafambisi, kwete chete nzira iri nyore yekuraira tekisi yakaonekwa - kuburikidza nekushandisa. Kambani yakaonekwa iyo yakava chiratidzo chenguva (tiri kutaura, hongu, nezveUber).

Zvakafanana zvinogona kutaurwa nezve dzimwe nzvimbo dzakawanda dzebhizinesi uye maitiro ebhizinesi. Nerubatsiro rwevafambisi vezvikepe uye zvikumbiro zvevafambi vanoshandisa geodata mubasa ravo, kuenda kunyika dzakasiyana vari voga hazvina kuoma kupfuura kutsvaga cafe munzvimbo yakavakidzana.

Kare, ruzhinji rwevashanyi rwakatendeukira kune vanoshanya. Nhasi, zviri nyore kuti vanhu vazhinji vatenge tikiti rendege vari vega, sarudza hotera, kuronga nzira uye kutenga matikiti epamhepo ekushanyira zvinokwezva zvakakurumbira.

Maererano naNikolay Alekseenko, Mutungamiriri Mukuru weGeoproektizyskaniya LLC, munyika dzakabudirira, 70% yezvisarudzo mubhizinesi uye hutungamiri hwevanhu hunoitwa zvichienderana negeodata. Munyika yedu, nhamba yacho yakaderera zvikuru, asi inowedzerawo.

Izvo zvave kutogoneka kusiyanisa akati wandei maindasitiri ari kuchinja zvakanyanya pasi pesimba re geodata. Kuongorora kwakadzama kwegeodata kunopa nzvimbo nyowani dzebhizinesi, senge geomarketing. Chokutanga pane zvose, izvi zvose zvine chokuita nekutengesa uye chikamu chebasa.

1. Mamiriro ekutengesa

Semuenzaniso, nhasi iwe unogona kusarudza nzvimbo yakanakisa yekuvhura bhizinesi rekutengesa zvichienderana nedata revagari venzvimbo, nezve vanokwikwidza munzvimbo ino, nezve kufambiswa kwekufambisa uye nezve mahombe ekukwezva vanhu (nzvimbo dzekutengera, metro, nezvimwe, nezvimwe. .).

Nhanho inotevera inzira nyowani dzekutengesa kwenharembozha. Inogona kunge iri mabhizinesi madiki ega ega uye nzira nyowani dzekuvandudza zvitoro zveketani.

Uchiziva kuti kuvhara mugwagwa kunotungamira kune vanofamba netsoka kana mota traffic munzvimbo yakavakidzana, unogona kuvhura nharembozha ine zvinhu zvakakodzera ipapo.

Nerubatsiro rwe geodata kubva kuma smartphones, zvakare zvinokwanisika kuteedzera shanduko yemwaka mumigwagwa yevanhu. Macheni makuru ekutengesa epasi rose ari kutoshandisa mukana uyu.

Saka, muTurkey bays uye marinas, apo vafambi vezvikepe vanomira usiku, unogona kazhinji kuona mabhoti - zvitoro zveFrench Carrefour chain. Kazhinji kazhinji vanoonekwa pasina chitoro pamahombekombe (zvichida chakavharwa kana chidiki kwazvo), uye huwandu hwezvikepe zvakasungirirwa, uye nekudaro vangangove vatengi, zvakakwana.

Mahombe network kunze kwenyika ari kutoshandisa data nezvevatengi vari muchitoro kuti vavaite munhu ega ega kupa kana kuvaudza nezve kukwidziridzwa uye zvigadzirwa zvitsva. Mikana ye geomarketing inenge isingaperi. Nezvo, unogona:

• tarisa nzvimbo yevashandisi uye uvape izvo zvavaitsvaga pakutanga;
• gadzira kufamba kwega kwega munzvimbo dzekutenga;
• kubata nemusoro nzvimbo dzekufarira kumunhu uye batanidza mitsara kwavari - nezvimwe zvakawanda.

Munyika yedu, gwara richangotanga kukura, asi handina kupokana kuti iri ndiro ramangwana. Kumadokero, kune makambani akati wandei anopa masevhisi akadai, kutanga kwakadaro kunokwezva mamirioni emadhora ekudyara. Zvinogona kutarisirwa kuti analogues epamba haasi kure.

2. Kuvaka: maonero epamusoro

Iyo inochengetedza indasitiri yekuvaka ikozvino inodawo geodata. Semuenzaniso, nzvimbo yeimba yekugara muguta guru inosarudza kubudirira kwayo nevatengi. Pamusoro pezvo, nzvimbo yekuvaka inofanirwa kuve neyakagadziridzwa zvivakwa, kuwanikwa kwekutakura, nezvimwe. Geoinformation masevhisi anogona kubatsira vanogadzira:

• sarudza kurongeka kwehuwandu hwehuwandu hwakapoteredza ramangwana rakaoma;
• funga nzira dzokupinda napo pariri;
• kuwana nzvimbo ine rudzi runobvumirwa kuvaka;
• unganidza uye ongorora huwandu hwese hwe data chaiyo inodiwa pakuunganidza ese magwaro anodiwa.

Iyo yekupedzisira inonyanya kukosha, sezvo, maererano neInstitute for Urban Economics, paavhareji, mazuva 265 anopedzwa pane ese magadzirirwo maitiro mumunda wekuvaka dzimba, ayo mazuva 144 anoshandiswa chete pakuunganidza data rekutanga. Iyo sisitimu inokwenenzvera iyi maitiro zvichienderana negeodata ingave yakakosha hunyanzvi.

3. Logistics: nzira pfupi

Geoinformation masisitimu anobatsira mukugadzira nzvimbo dzekugovera uye dzekutakura zvinhu. Mutengo wekukanganisa pakusarudza nzvimbo yemuzinda wakadaro wakanyanya kukwirira: kurasikirwa kukuru kwemari uye kukanganisa kwemaitiro emabhizimisi emabhizimisi ose. Zvinoenderana nedata risiri pamutemo, inenge 30% yezvigadzirwa zvekurima zvakarimwa munyika yedu zvinoshatisa zvisati zvasvika kune mutengi. Zvinogona kufungidzirwa kuti nzvimbo dzekare uye dzisina kuwanikwa nzvimbo dzekutakura dzinoita basa rakakosha mune izvi.

Nechinyakare, kune nzira mbiri dzekusarudza nzvimbo yavo: padivi pekugadzira kana padyo nemusika wekutengesa. Panewo kubvumirana kwechitatu sarudzo - pane imwe nzvimbo pakati.

Zvisinei, hazvina kukwana kufunga chete chinhambwe kusvika kunzvimbo yekuendesa, zvakakosha kufungidzira kare mari yekufambisa kubva kune imwe nzvimbo, pamwe chete nekufambisa kwekufambisa (kusvika kuhutano hwemigwagwa). Dzimwe nguva zvinhu zviduku zvakakosha, semuenzaniso, kuvapo kwemukana uri pedyo wekugadzirisa rori yakaputsika, nzvimbo dzevatyairi kuti vazorore mumugwagwa mukuru, etc. Zvose izvi zvipimo zviri nyore kutevera nerubatsiro rwe geographic information systems, kusarudza iyo yakakwana. nzvimbo yeramangwana warehouse complex.

4. Mabhangi: kuchengeteka kana kuongorora

Pakupera kwa2019, Otkritie Bank yakazivisa kuti yave kutanga kuunza multifunctional geolocation system. Zvichienderana nemisimboti yekudzidza kwemuchina, inofanotaura huwandu uye kuona mhando yeanonyanya kudiwa kutengeserana muhofisi imwe neimwe, pamwe nekuongorora mapoinzi ekuvimbisa ekuvhura matavi matsva nekuisa maATM.

Zvinofungidzirwa kuti mune ramangwana hurongwa huchabatanawo nemutengi: kurudzira mahofisi uye maATM zvichienderana nekuongororwa kwegeodata yemutengi uye basa rayo rekutengeserana.

Bhangi rinopa basa iri sechidziviriro chekuwedzera kubva kune hutsotsi: kana kushanda kwekadhi yemutengi kuchiitwa kubva kune imwe nzvimbo isina kujairika, sisitimu inokumbira kumwe kusimbiswa kwekubhadhara.

5. Maitiro ekuita zvekufambisa zvishoma "smarter"

Hapana anoshanda nedata renzvimbo kupfuura makambani ekufambisa (angave mutyairi kana kutakura zvinhu). Uye ndiwo makambani aya anoda yakanyanya-kusvika-data data. Munguva iyo kuvharwa kwemugwagwa mumwe chete kunogona kukanganisa kufamba kweguta, izvi zvinonyanya kukosha.

Kubva pane imwe chete GPS / GLONASS sensor, nhasi zvinokwanisika kuziva uye kuongorora akati wandei akakosha paramita:

• migwagwa yemigwagwa (kuongororwa kwemigwagwa yemigwagwa, zvikonzero uye maitiro ekuzara);
• nzira dzakajairwa dzekunzvenga jam dzemumigwagwa muzvikamu zveguta;
• tsvaga nzvimbo itsva dzekukurumidzira uye mharadzano dzisina kudzora zvakanaka;
• kuonekwa kwezvikanganiso muzvivako zvemadhorobha. Semuenzaniso, nekuenzanisa data pa 2-3 zviuru zvemakwara emigwagwa yakapfuura nemarori munzira imwechete mukati memwedzi, munhu anogona kuona matambudziko nemugwagwa. Kana, nemugwagwa usina chinhu panzira yekupfuura, mutyairi, achitonga negwara, anosarudza kusarudza imwe, kunyangwe yakatakurwa, ndima, iyi inofanirwa kunge iri nzvimbo yekutanga yekuumbwa uye kuyedzwa kweiyo hypothesis. Zvichida dzimwe motokari dzakapakwa zvakanyanya mumugwagwa uyu kana makomba akadzika zvakanyanya, izvo zviri nani kuti usapinda mukati kunyange nekumhanya kwakaderera;
• seasonality;
• kutsamira kwehuwandu hwemirairo yekambani yekutakura pane goho, mamiriro ekunze akanaka, kunaka kwemigwagwa mune dzimwe nzvimbo dzekugara;
• tekinoroji mamiriro emayuniti, zvinodyiwa zvikamu mumotokari.

Sangano reGerman Society for International Cooperation (GIZ) rakapa fungidziro yekuti munguva pfupi iri kutevera, vagadziri vezvifambiso zvekutakura, senge mugadziri wematai Michelin, havazotengese zvigadzirwa, asi "data hombe" nezve mileage chaiyo yemotokari zvichienderana nemasaini anogadzirwa. nemasensa ari mumatai pachawo.

Inoshanda sei? Iyo sensor inotumira chiratidzo kune technical centre nezvekupfeka uye kudiwa kwekutanga kutsiva matai, uye ipapo iyo inonzi yakangwara kontrakiti inokurumidza kuumbwa yebasa riri kuuya rekutsiva matayi uye nekutenga kwayo. Iko kune iyi modhi iyo matayi endege anotengeswa nhasi.

Muguta, kuwanda kwekuyerera kwemotokari kwakakwira, kureba kwezvikamu zvakapfupika, uye zvinhu zvakawanda zvinopesvedzera mafambiro acho pachako: marambi emigwagwa, nzira imwe chete, kuvharwa kwemigwagwa nekukurumidza. Maguta makuru atove nechikamu achishandisa smart city-type traffic management systems, asi kuita kwavo kune mavara, kunyanya muzvimiro zvemakambani. Kuti uwane ruzivo rwakakosha uye rwakavimbika, masisitimu akaomarara anodiwa.

Rosavtodor uye akati wandei mamwe makambani eruzhinji uye akazvimirira ari kutogadzira zvikumbiro zvinobvumira vatyairi kutumira data nezvemakomba matsva kumakambani emumugwagwa nekudzvanya kumwe chete. Mamini-masevhisi akadaro ndiwo hwaro hwekuvandudza kunaka kweiyo yese indasitiri zvivakwa.