"Unobhadhara kutambudzwa kwemhuka kana ukatenga zvigadzirwa zvakaedzwa pamhuka"
Kazhinji muhupenyu hwezuva nezuva, isu pachedu, tisingazive uye tisingadi, tinotsigira hutsinye. Ndiani asati anzwa nezveProcter & Gamble, asina kutenga zvigadzirwa zvayo?
"Chakavanzika chechokwadi chekukunda kwevakadzi!" - inotizivisa kushambadza kwe deodorant "Chakavanzika" inogadzirwa naProcter naGamble. Zvese zvingave zvakanaka, asi kana kushambadza kweiyo deodorant, kana chero imwe, kwete izwi pamusoro pechakavanzika chakashata cheiyi mubatanidzwa wemarudzi akawanda - hutsinye kuyedza mhuka.
Procter & Gamble inouraya zvingangoita 50000 mhuka gore rega rega - kuitira kugadzira mitsva, yakavandudzwa zvishoma yehupfu yekugezesa, bleach, kana imwe nzira iyo isiri iyo inonyanya kukosha. Hazvina mhosva kuti zvingaita sezvinotyisa sei, asi munguva yedu inofambira mberi, mumireniyumu yechitatu, nzira yekugeza pombi dzemvura inokosha kupfuura hupenyu hwehupenyu.
Kana Musoro & Mafudzi kana Pantin Pro V shampoo ikapinda mumaziso edu, tinokurumidza kugeza kadonhwe kaya kubva mumaziso edu nekuti tinonzwa kusagadzikana. Asi iyi shampoo yakakuvadza mumwe munhu mupenyu kunyangwe kare, uye zvakanyanya kupfuura iwe. Wakawana kadonhwe kadiki, uye chipunu chese che shampoo chakadirwa muziso retsuro yealbino. Iwe wakaigeza, uye tsuro yakanga isina nzira yekubvisa iyi inopisa, viscous liquid: chokutanga, haana kubvarura secretion, uye chechipiri, akanga asina kufamba. Apo ziso rinopisa, kunyange miniti inoita sekusingaperi. Zvichakadaro, tsuro ine shampoo paziso rayo kwemavhiki matatu… Dzimwe mhuka dzinotyoka mizongoza nemitsipa painoedza kusununguka kutiza. Hushasha uhu hunonzi bvunzo dzeindasitiri Draize.
Kushambadza kunogara kuchisimbisa kuti vanhu vasingashandisi Fairy dishwashing detergent vari kurasikirwa nezvakawanda. (nguva, mukana wekunakidzwa, mari, nezvimwewo). Zvichida, zvisinei, vanhu ava "vasina kufambira mberi", vasingazvizivi, vari kuita chinhu chakanaka kune mhuka: havatengi "Fairy" uye nokudaro havatsigire kumanikidzirwa "kudya" kwemakonzo uye nguruve yeguinea ne detergent. Paunodya zvakanyanya zvinorema, unonzwa kurema mudumbu, dzimwe nguva kunyange kutora mushonga kuti uvandudze kugaya. Unogona here kufungidzira kuti chii chingaitika kwauri kana mumwe munhu akakupinza rita re "Fairy" kuburikidza neprobe?!
Comet powder inoti "Shandisa nemagirovhosi" nekuti inokonzera kushatirwa kwemaoko. Kungotsamwiswa kweganda remaoko kunokonzera marwadzo uye kusagadzikana. Uye fungidzira izvo tsuro, guinea nguruve, imbwa, katsi zvinosangana nazvo pavanobvisa ganda ravo uye vachikwiza iyi chaiyo "Komet" mumaronda avo. Rangarira hudiki hwako: wakachema sei pawakawira panzira uye uchikuvadza mabvi ako. Chete hapana akakwesha pombi yekuchenesa mumaronda ako.
Mugore rinotyisa, rinotyisa ra1937, panguva yekubvunzurudzwa kwevanhu vakasungwa vasina mhosva, kutambudzwa kunotevera kwakashandiswa: musungwa akaiswa mukamuri maiva nepeturu inonhuwa uye haana kusunungurwa kusvika abvuma mhosva yaasina kupara. Uye Procter & Gamble inosunga mhuka mumabhokisi akazadzwa nemhute yezvigadzirwa zvavari kuyedza. Mhuka, kittens, tsuro dzinorwa mukurwadziwa uye zvishoma nezvishoma zvinodzipwa. Hazvina mhosva kuti kutsva sei iyo Myth powder uye Lenore conditioner inopa mbatya, zvisinei kuti unonzwa uine chivimbo sei mushure mekushandisa Chakavanzika deodorant, unofanira kuziva kuti zvipenyu zvisina mhosva zvakafa nekuda kwekunhuhwirira uku.
Mazuvano, veruzhinji vari kuramba vachipikisa hutsinye hwakadai. Procter & Gamble, isingade kurasikirwa nevatengi, inoramba ichiti inoda kumisa kuongororwa kwemhuka, ichitozvizivisa pachayo mutungamiri wenyika mukutsvagisa kwemunhu. Asi ivo havapfuurire kupfuura zvipikirwa zvisina maturo, nhamba dzinozvitaurira: mumazuva mashanu, mubatanidzwa unopedza zvakawanda pakushambadzira kupfuura zvavakashandisa mukudzidza nzira dzekuyedza dzevanhu mumakore gumi akareba. Pamusoro pezvo, Procter & Gamble inovanza nhamba chaiyo yeavo vakabatwa nemhuka.
2002 - England inova nyika yekutanga pasi rose kurambidza kuongororwa kwemhuka kuyedza kuchengetedzwa kwezvizoro. Kubva 2009, kuongororwa kwemhuka yecosmetic kwakarambidzwa muEuropean Union Kubva 2013, Kanzuru yeEurope inotangisa kurambidza kupinzwa kwezvizoro zvakaedzwa nemhuka muEurope.
Great Britain yakaita sarudzo yehunhu kunyangwe kare - muna 1998. Makambani anopfuura mazana matanhatu pasi rese haaedze zvigadzirwa zvavo pamhuka. Vamwe vavo kubva pakutanga vakashandisa nzira dzemunhu chete dzekuyedza zvinhu uye zvigadzirwa (sero tsika, mhando dzemakomputa), vamwe vaimboedzwa pamhuka, vobva vaita mhiko yekusazokuvadza chero chisikwa chipenyu zvakare. Hunhu hwezvinhu zvemafemu aya kazhinji hauna kudzikira kumhando yeProcter uye Gamble.
Kana iwe ukatenga zvigadzirwa zvemafemu aya, iwe unoti "Hongu" kune zvemazuva ano, hunhu uye zvakavimbika zviitiko. Panguva imwecheteyo, iwe uri kubata nekurova kumakambani ane hutsinye, ane usimbe anochengetedza senge Procter & Gamble munzvimbo inotambura zvakanyanya - muakaundi yebhangi.
Rangarira kuti bhokisi rega rega reAriel kana Tide raunotenga, paki yese yeTampax kana Allway, chubhu yega yega yeBlend-a-Honey iri kupa mari hutsinye uye husina musoro kuyedza mhuka.
Kana iwe ukatenga zvigadzirwa zveProcter & Gamble, uri kubatsira kumisa kufema kwehama dzedu diki zvachose, uye kana ukatenga zvigadzirwa kubva kumakambani ehutsika, uri kubatsira kumisa hutsinye.
*World Procter & Gamble Protest Day yave ichiitwa Mugovera wega wega muna Chivabvu kubvira 3.