XXI zana ramakore rakatopfuura kutangwa uye hazvingave zvakangofanana kuzvinzwisisa pasina kunyanya kutukwa pamwe nekurumbidzwa. social network izvo zviri kushandura nyika yekutaurirana, uye chikamu chekugamuchira vaeni hachirambi chiri padivi.
Kushandiswa kwayo ne mabhawa nemaresitorendi Zvinosiyana zvakanyanya asi isu tinogona kuzvipfupisa muzvinhu zvitatu zvakakosha kuti tinzwisise iyo data iyo ichangoburwa ongororo inorasa, l.a Kukurudzira, Kubatanidzwa uye Kuvimbika.
Ongororo iyi yakaitwa mukati memwedzi yaGumiguru naNovember kusvika mazana akati wandei ezvivakwa mumuromo mevamiriri vavo, vachitora sample ye300 mhinduro kubva kune vakaongororwa.
Pakati pe data yakamira kunze kubva kuongororo ichangoburwa ye FACYRE uye The Fork Nezve kushandiswa kwemasocial network mukudyara, tinoona kuti 90% yemaresitorendi akapa ruzivo kwazviri aripo mune imwe yesocial network pamusika wepamhepo.
Tese tinoziva akanyanya mukurumbira kana akakosha nevateereri kana nehuwandu hwevashandisi vepasirese, kuva Facebook, Twitter uye Google + iyo inonyanya kushandiswa network munyika yedu, pasina kukanganwa Instagram nekukura kukuru mumwedzi ichangopfuura.
- Facebook, Iyo network yakagadzirwa naMark Zuckerberg muna 2004 ndiyo inonyanya kushandiswa nenzvimbo dzekugamuchira vaenzi ye92% yeavo vakaongororwa.
- 90% yemaresitorendi akaongororwa aripo pamasocial network e Facebook, Twitter uye Google +, uchiona ivo zvakare vanonyanya kufadza kuita zviito zvekusimudzira.
- Mabhenefiti anoonekwa nevaridzi vemahotera eRRSS mukana wekusimudzira nzvimbo yavo yekudyira, kuwedzera kuzorora kana kudyidzana nevatengi vavo.
- 70% yeavo vari mudengu vanoti vakawedzera mareserve avo negumi kubva muzana sezvo vaine maitiro anoshanda emagariro.
- Iyo yakawanda frequency yekushandiswa nevaridzi vehotera kamwechete pazuva kugovera kana kushambadza zvirimo zvakaita semifananidzo, nhau nezvekugadzwa kwavo kana menyu uye zvinopihwa.
Kuwanda kwekuburitswa uye kuwanda kwezvinhu izvo kugadzirwa kwega kwega kunoratidzika kunge kuri kubva ikozvino kune basa remaresitorendi, sezvo kuve paInternet hakuna kukwana, uye 20% chete yevakapindura vanoti vanoburitsa kaviri kana kana pazuva mune chero. yesocial network iyo iripo.
Maitiro ekuita zvinyorwa zvakare ndeimwe yenzira iyo chikamu chinofanirwa kuita hunyanzvi, sezvo zvirimo zvisiri kurodha uye ndizvozvo, nzira yekutaura, vateereri vakanangwa, nguva, nezvimwe ... hazvina kuitwa nehunyanzvi hwechokwadi hwehunyanzvi, chiyero chebasa hachizopihwa mubairo wezvibereko zvaro, uye kune izvi tinoona kuti imwe data iri kujekesa sei nekuratidza chete kuti 40% yevakapindura vane hunyanzvi hwemagariro profiles vanogadzira online zano. , zvakajeka uye nguva dzose.
Kukunda vateereri vese kuburikidza netiweki
Mhedzisiro yebasa iri rekuzvitsaurira online, kungave sekusimudzira kana kuvimbika, kwave kusimuka kwemapuratifomu ekuchengetera akadai seayo. Forogo, iyo ichangobva kuwanikwa neinternet portal ye Trip chipangamazano, uye anoita semutungamiri asina kupokana weichi chiitiko mukati me online chiteshi.
Munguva pfupi yadarika zvakare muMountain View hofori, yakawana online reservation portal kuti isanganise mune imwe yemapuratifomu ayo akabudirira kwazvo uye aine basa rakajeka rekuita. #UserExperience sezvakaita Google mepu.
Ikozvino zvasara kuti zvionekwe kuti maresitorendi anokwanisa sei kutarisisa nzira dzadzo dzepamhepo uye dzechiso nechiso pabhegi rechokwadi remazano uye Omnichannel zviito kuitira kuti maonero evashandisi avewo epasirese uye isu tiri vatengi veresitorendi, ivo vanosarudza sei, rini uye kupi kwebhuku, kuenda kana kungoziva chiitiko chezuva nezuva che "dzimba dzekudya ”.