Kushaya basa: sei kuzvidzivirira uye kusarudza basa remangwana?

Vanhu vakawanda munyika havasi kugutsikana nemabasa uye nemwero wemari. Kunyangwe muUS, mari yemumba yepakati yave kudzikira pane zvayaive muna 1999, vanopfuura chikamu chimwe muzvitatu chevagari vezera rekushanda havana mabasa, uye mamirioni makumi mana neshanu vekuAmerica vanowana rubatsiro rweveruzhinji, nhamba yakapetwa kaviri pane yayaive muna 45.

Mamiriro acho achawedzera kuipa here?

Will. Huwandu hwemabasa ane muhoro wakagadzikana uye mamwe mabhonasi muUS ari kuderera gore rega rega. Kunyangwe basa repamusoro-soro harisi panacea. Basa rekufanotaura kwegore ra2016 rakaisa vagadziri vepurogiramu pane rondedzero yeakanyanya "asina kuvimbika" maprofessionals. Uye hazvisirizvo kuti chirongwa hachizove chiri kudiwa mumakore anotevera, kungoti basa iri rinogona kuitwa kure nenyanzvi kubva kuAsia.

Kuderedzwa kwehuwandu hwemabasa kunoitika nekuda kwezvikonzero zvinotevera.

1. Kushandisa basa rakachipa

Mushandi ari kure anobva kunyika ichiri kusimukira anogona kubhadharwa zvakapetwa kakawanda uye ochengeta penjeni neyeinishuwarenzi yehutano, yezororo nezororo rekurwara.

Hatina kuponeswa nedzidzo yakanaka uye ruzivo rwebasa: chiremba anobva kuIndia nhasi anokodzera zvakakwana kutsanangura mammogram, uye mudzidzisi anobva kuVietnam anopa zvidzidzo zvinonakidza kuburikidza neSkype.

2. Kubhuroka kwemakambani makuru

Mihoro yakawanda, kubviswa kwakawanda uye mitero muna 2016 kwakakonzera kubhuroka kwe26% yemakambani ekuAmerica. Pakati pavo, semuenzaniso, yechipiri yakakura cheni yeresitorendi yeMexico muUS, Don Pablo, uye cheni dzekutengesa KMart uye 99 masenti chete.

3. Kuzvishandura

Marobhoti anogara achitanga basa nenguva, haarware, haadi kuzorora kwemasikati uye mazororo, uye haana utsinye kune vatengi. Panzvimbo pemamirioni avanhu, maATM, ega-checkouts mumasupamaketi, otomatiki pikicha mapoinzi (Amazon chete ine anopfuura makumi matatu awo) ari kutoshanda.

PaStarwood hotera ketani, marobhoti anoshandira makamuri, kuHilton ari kuyedza nerobhoti rekombi, uye kumafekitori eTesla kunenge kusina vanhu. Kunyangwe basa rebarista riri kutyisidzirwa - Bosch iri kushanda pane otomatiki barista. Automation iri kuitika mumaindasitiri ese, kunyangwe munyika dzine vashandi vakachipa: Foxconn, iyo inounganidza iyo iPhone, inoronga kutsiva zana revashandi nemarobhoti. Munguva pfupi iri kutevera, basa remutyairi richanyangarika - marori, zvitima uye mabhazi zvichadzorwa "zvisina munhu".

4. Kubuda kwevashandi vakasununguka

Zvinonyanya nezvemabasa ekugadzira. Vanhu vazhinji vanoda kunyora zvinyorwa pasina muripo. Aya ndiwo maitiro avanozvisimudzira ivo, kambani yavo, kana kungozvisimbisa ivo pachavo.

Zvokuita?

Saka, takaona kuti sei izvi zviri kuitika, chii (uye ndiani) anoisa ramangwana redu rekushanda panjodzi. Asi chii chokuita nezvazvo? Nzira yekuzvidzivirira sei, kupi uye sei kutsvaga niche yako?

1. Sarudza basa risingazotsiviwa nerobhoti kana mukwikwidzi anobva kune imwe kondinendi

Teerera kune sarudzo dzebasa remangwana nekusarudzika kwepfungwa:

• Kubvunza. Funga nezve niches iyo inenge ichidiwa chero nguva: hukama hwevanhu, hutano, kurera vana, kutonga kwehasha. Nhungamiro inovimbisa kuraira mundima yehukama hwemarudzi uye kubuda kwevanhu.

• Kutsvaga mari. Masangano asingaite purofiti arikuda zvikuru nyanzvi dzebudiriro. Ava ndivo vanhu vanoziva kutsvaga vanhu vakapfuma nemakambani vakagadzirira kutora chikamu chemari muzvirongwa zvesangano. Nyanzvi dzakadai inyanzvi dze networking, dzinoziva kuita mabikoni anobatsira.

2. Tanga bhizinesi rako pachako

Kuzvishandira ibhizinesi rine njodzi, asi nekunyoresa kambani, iwe unova mutungamiri, kunyangwe iwe usina dhipuroma redzidzo yepamusoro uye pasina mumwechete ari pasi.

Iwe unonzwa sekunge iwe hausi kusika zvakakwana kuti uuye neruzivo rwebhizinesi rekuvandudza? Haufanire kuuya nechimwe chinhu chepakutanga. Shandisa mazano uye mienzaniso iripo. Edza kudzivirira minda yefashoni ine makwikwi akadai seyepamusoro-tekinoroji, biotech, mari, uye nharaunda.

Unogona kusarudza niche isingaonekwi muB2B ("bhizinesi kune bhizinesi." - Approx. ed.). Kutanga iwe unoda kuwana "marwadzo ekurwadziwa" emakambani. Funga nezvematambudziko ako kunzvimbo yako yazvino uye yekare yebasa, bvunza shamwari nemhuri nezvezviitiko zvavo. Enzanisa zvaunoona.

Ndeapi matambudziko anonyanya kutarisana nemakambani? Semuenzaniso, masangano mazhinji haagutsikane nemadhipatimendi avo ebasa revatengi. Kuziva izvi, iwe unogona, semuenzaniso, kukudziridza kudzidziswa kwevashandi vevashandi.

Iye zvino zvawava nezano rinoshanda rebhizinesi, unofanirwa kurishandisa. Iyo yakanakisa hurongwa haizobudiriri kana kuurayiwa kwayo kwakashata. Iwe unofanirwa kugadzira chigadzirwa chakanaka, kubhadharisa mutengo unonzwisisika, kuve nechokwadi chekuendesa nenguva uye sevhisi, uye kuita purofiti inokodzera iwe.

Usaedza kukwezva vatengi nemitengo yakaderera. Kana usiri Wal-Mart kana Amazon, purofiti yakaderera ichaparadza bhizinesi rako.

Iwe unogona kubudirira mune chero bhizinesi kana iwe ukafunga nezve hunhu hwepfungwa dzevanhu: iwe unoziva nzira yekutaurirana nevatengi uye vari pasi, mushure mehurukuro pfupi unoona kana mutsvaki webasa akakukodzera kana kwete. Kana iwe uchida kutanga bhizinesi rine chekuita ne psychology, iwe unofanirwa kuterera kune kudzidzisa. Iwe unozobatsira vanhu kubata mabasa avo uye mari, kubatana nevaunoshanda navo uye vadikani, uye kuwana basa-hupenyu chiyero.

Kana iwe usina bhizinesi streak, funga kuhaya mushandi ane ruzivo kuti akubatsire kunyora bhizinesi chirongwa uye kugadzirira chirongwa chekutanga. Zvisinei, vamwe vanamuzvinabhizimisi vanoramba kubatsira kutanga-ups nekutya kukwikwidza. Mune ino kesi, iwe unogona kutsvaga zano kubva kune muzvinabhizinesi anogara kune imwe dunhu.