Pano iwe wakagadzirira zvakare kutenga peya yejumper uye bhutsu nemutengo wakaderedzwa. Asi kunyangwe kutenga uku kungave kwakachipa kwauri, kune zvimwe zvinodhura zvisingaonekwe kwauri. Saka chii chaunoda kuziva nezvemitengo yezvakatipoteredza yekukurumidza fashoni?
Mamwe marudzi emucheka anokonzera kukanganisa kwakakomba kune zvakatipoteredza.
Mikana iripo, zvipfeko zvako zvakawanda zvinogadzirwa kubva kuzvinhu zvakagadzirwa serayon, naironi, uye polyester, izvo zvine zvinhu zvepurasitiki.
Dambudziko nderekuti kana wawacha machira aya, mamicrofibers awo anopedzisira apinda mumvura obva apinda munzizi nemumakungwa. Maererano nekutsvakurudza, zvinogona kudyiwa nemhuka dzomusango uye kunyange muzvokudya zvatinodya.
Jason Forrest, mazvikokota weBritish Academy of Fashion Retail, anotaura kuti kunyange shinda dzomusikirwo dzinogona kupedza zviwanikwa zvepasi. Tora denim yakagadzirwa nedonje, somuenzaniso: "Zvinotora marita makumi maviri emvura kuti ugadzire jeans," anodaro Forrest.
Iyo yakachipa chinhu, kashoma iyo inogadzirwa zvine hutsika.
Zvinosuruvarisa, zvinowanzoitika kuti zvimwe zvinhu zvakachipa zvinogadzirwa nevanhu vari mumamiriro ezvinhu asina kunaka, apo vanobhadharwa zvishoma kudarika mubhadharo wepasi. Maitiro akadai anonyanya kuitika munyika dzakaita seBangladesh neChina. Kunyangwe kuUK, kwave kuine mashoko ekuti vanhu vari kubhadharwa mari shoma zvisiri pamutemo kuti vagadziriswe mbatya, dzinozotengeswa muzvitoro zvikuru.
Lara Bianchi, nyanzvi yezvidzidzo paYunivhesiti yeManchester Business School, anoti fashoni yakagadzira mabasa akawanda munzvimbo dzine urombo, izvo zviri "zvakanaka" kune hupfumi hwemunharaunda. “Zvisinei, ndinofunga kuti fashoni inomhanya-mhanya yakakanganisawo zvikuru kodzero dzevashandi nekodzero dzevakadzi,” anowedzera kudaro.
Sekureva kwaBianchi, iyo yepasirese yekugovera keteni yakaoma uye yakareba zvekuti mhando zhinji dzemarudzi akawanda hadzigone kuongorora nekudzora zvigadzirwa zvavo zvese. "Mamwe mabhureki angaita zvakanaka kupfupisa macheni avo ekutenga uye kutora mutoro kwete ivo chete nevanovapa vekutanga-tier, asi kune yese cheni yekutenga."
Kana iwe ukasarasa zvipfeko uye kurongedza kubva pazviri, zvinotumirwa kunzvimbo yekurasira kana kupisa.
Kuti uone ukuru hweindasitiri yefashoni inokurumidza, funga nezvazvo: Asos, iyo UK-yakavakirwa online zvipfeko uye zvizorwa mutengesi, anoshandisa anopfuura 59 miriyoni epurasitiki mabhegi uye 5 miriyoni makadhibhokisi post box gore rega rega kutumira online odha. Nepo mabhokisi achigadzirwa kubva kuzvinhu zvakadzokororwa, mabhegi epurasitiki anongoita 25% chete yezvinhu zvakadzokororwa.
Zvakadini nembatya dzakasakara? Vazhinji tinongoirasa. Sekureva kweUK charity Love Not Landfill, chikamu chimwe muzvitatu chevanhu vane makore gumi nematanhatu kusvika makumi maviri nemana havasati vamboita kuti mbatya dzavo dzishandiswezve. Kuti uderedze kukuvadzwa kwezvakatipoteredza, funga kudzokorodza hembe dzako dzakamboshandiswa kana kudzipa kune vanopa rubatsiro.
Kuendeswa kunoparira kusvibiswa kwemhepo.
Kangani pawakatadza kutakura, zvichimanikidza mutyairi kuti adzoke kwauri mangwana? Kana kuti wakaraira hofori yembatya kuti usarudze kuti hadzina kukukwanira?
Vanosvika zvikamu zviviri muzvitatu zvevatengi vanotenga zvipfeko zvevakadzi pamhepo vanodzorera chinhu chimwe chete, maererano neshumo. Iyi tsika ye serial orders uye kudzoka inowedzera kusvika kumaira akawanda anotyairwa nemota.
Kutanga, zvipfeko zvinotumirwa kubva kufekitari yekugadzira kuenda kumatura makuru, ipapo marori anodziendesa kunzvimbo dzekuchengetera dzemunharaunda, uye ipapo zvipfeko zvinosvika kwauri kuburikidza nemutyairi wekutakura. Uye mafuta ose iwayo anokonzera kusvibiswa kwemhepo, izvo zvakabatana nehutano husina kunaka hwevanhu. Funga kaviri usati warayira chimwe chinhu!