Ko avocado rakakunda sei nyika
Avocado inonzi chibereko chemireniyamu. Tora kambani yeBritish Virgin Trains, iyo yakatanga chirongwa chekutengesa chinonzi "#Avocard" gore rapera. Mushure mekunge kambani yatengesa makadhi matsva echitima, yakafunga kupa vatengi vemakore ari pakati pe26 ne30 vairatidzira pachiteshi chezvitima nemakotapeya kuderedzwa pamatikiti echitima. Kuita kweMireniyumu kwakasanganiswa, asi hapana kuramba kuti mireniyumu inodya akawanda avocados.
Vanhu vave vachizvidya kwezviuru zvemakore, asi nhasi vechidiki vane makore ekuma20 ne30 vakakudziridza mukurumbira wavo. Kutengeswa kwepasi rose kwekotapeya kwakasvika madhora mabhiriyoni mazana maviri nemazana mana nemakumi masere nemaviri, maererano neWorld Trade Center. Pakati pa2016 na4,82, kutengeswa kwechibereko ichi kwakawedzera ne2012%, nepo unit value yakawedzera ne2016%. Mumwe chiremba anovhiya epurasitiki wekuLondon akati muna 21 akarapa varwere vazhinji vakazvicheka vachicheka maavocado zvekuti vashandi vake vakatanga kudaidza kukuvara uku "ruoko rwekotapeya." Iyo inodhura avocado toast yakatonzi "mari-inoyamwa frivolity" uye chikonzero nei vazhinji vemireniyumu vasingakwanise kutenga dzimba.
Pane zvinhu zvakawanda zvinotungidza chikafu chinodiwa pakati pevatengi, senge akashongedzwa uye akanaka Instagram chikafu mafoto kana kushambadza kunopihwa mari nemasangano anotsigira imwe hupfumi hwechikafu.
Dzakareba, nyaya dzekunze dzinowedzerawo kune runako rwezvimwe zvigadzirwa, kunyanya munzvimbo dziri kure nekwazvakabva. Jessica Loyer, muongorori wezvekudya kunovaka muviri paYunivhesiti yeAdelaide kuSouth Australia, anotaura nezve “superfoods” senge acai nembeu dzechia semuenzaniso. Mumwe muenzaniso wakadaro iPeruvian Maca, kana kuti Maca Root, inogayiwa kuita mupfudze uye inozivikanwa nehuwandu hwayo hwemavhitamini, mamineral, uye kubereka uye simba rinowedzera. Vanhu vari nechepakati peAndes vanonamata mudzi wakakanuka, wakaita sepindle, zvekuti kune chifananidzo chayo chakareba mamita mashanu mudhorobha, anodaro Loyer.
Asi zvakare anonongedza mamwe ematambudziko anogona kumuka kana chikafu chikaita hombe. “Ine mapoinzi akanaka neakaipa. Ehe, mabhenefiti akagoverwa zvisina kuenzana, asi mukurumbira uchagadzira mabasa. Asi zvakare zvine chekuita nekusiyana kwezvipenyu,” anodaro.
Xavier Equihua ndiye CEO weWorld Avocado Organisation iri muWashington DC. Chinangwa chayo ndechekukurudzira kudyiwa kwemakotapeya muEurope. Anoti chikafu chakaita sekotapeya chiri nyore kutengesa: chinonaka uye chinovaka muviri. Asi vane mukurumbira vanoisa mifananidzo pasocial media zvinobatsirawo. Vanhu vekuChina, uko maavocado anozivikanwawo, ona Kim Kardashian achishandisa mask yebvudzi rekotapeya. Ivo vanoona kuti Miley Cyrus ane avocado tattoo paruoko rwake.
Kare yakakunda sei nyika
Kana iyo avocado iri muchero unonyanya kufarirwa, saka muriwo wayo wakaenzana ungave wakare. Ruvara rwegirinhi rwakasvibira rwakagadzira mufananidzo wekudya kwakakwana kune vanhu vakuru vane hutano, vane mutoro, vane hunyanzvi kwese kwese, kungave kuri kuwedzera mashizha kune cholesterol-inodzikisa saladi kana kuisanganisa kuita antioxidant smoothie. Nhamba yemapurazi emakabheji muUS yakapetwa kaviri pakati pe2007 ne2012, uye Beyoncé akapfeka hoodie ne "KALE" yakanyorwa pairi muvhidhiyo yemimhanzi ye2015.
Robert Mueller-Moore, anogadzira maT-shirt eVermont, anoti akatengesa maT-shirt asingaverengeki "eat more kale" kutenderera pasirese mumakore gumi nemashanu apfuura. Anofungidzira kuti akatengesa mabumper stickers anodarika 15 ekupemberera kare. Akatopinda mugakava remutemo kwemakore matatu naChick-fil-a, huku huru yakakangwa muAmerica, ine sirogani inoti “idya huku yakawanda” (idya huku yakawanda). “Yakawana ngwariro huru,” anodaro. Mabiko ose aya aikanganisa kudya kwevanhu kwezuva nezuva.
Nekudaro, semakotapeya, kare ine mabhenefiti chaiwo ehutano, saka chimiro chayo chemukurumbira hachifanirwe kuderedzwa kuita misoro yemusoro kana pop idol endorsements. Asi zvakakosha kuti urambe usina chokwadi uye uchiziva kuti hapana chikafu chimwe chete mushonga wehutano hwakakwana, zvisinei kuti chingave chakakurumbira kana kuti chine hutano hwakadii. Nyanzvi dzinoti kudya kwakasiyana-siyana kwemichero nemiriwo yakawanda kunovaka muviri kupfuura kumwe kwaunongodya chinhu chimwe chete kakawanda. Saka funga nezvezvimwe zvigadzirwa nguva inotevera paunozviwana wava muchitoro.
Zvisinei, chokwadi chinosuruvarisa ndechokuti zvichida zviri nyore kuisa muriwo mumwe pachigadziko pane kuedza kushambadza boka rose remiriwo kana michero. Iri ndiro dambudziko rakatarisana naAnna Taylor, anoshanda paBritish think tank The Food Foundation. Munguva pfupi yapfuura akabatsira kugadzira Veg Power, yekutanga-nguva yeTV uye bhaisikopo ad ad inonzwika senge superhero movie trailer uye inoedza kuita kuti vana vachinje pfungwa dzavo nezvese miriwo kuti ive nani.
Taylor anoti bhajeti yaive 3,95 miriyoni emadhora, mari zhinji kubva kuzvitoro zvikuru nemakambani enhau. Asi iyi imari diki kana ichienzaniswa nezvimwe zviratidzo zveindasitiri yechikafu. “Iyi yakaenzana ne£120m yekubikisa, £73m yezvinwiwa zvinyoro, £111m yezvekudya zvinotapira uye zvinonaka. Nekudaro, kushambadzwa kwemichero nemiriwo chikamu che2,5% chezvose,” vanodaro.
Zvibereko nemiriwo hazviwanzo kunyorwa semachipisi kana chikafu chiri nyore, uye pasina brand hapana mutengi wekushambadzira. Kuedza kwakabatana kwehurumende, varimi, makambani anoshambadza, zvitoro zvikuru, nezvimwewo kunodiwa kuwedzera huwandu hwemari inoshandiswa pakushambadzira michero nemiriwo.
Saka kana zvinhu zvakaita semakabheji kana maavocado zvauya, zvinenge zviri zvechigadzirwa saka zviri nyore kutengesa nekushambadza, pane kusimudzira michero nemiriwo zvakazara. Taylor anoti kana chikafu chimwe chava chakakurumbira, chinogona kuva dambudziko. “Kazhinji, mishandirapamwe iyi iri kusundira mimwe miriwo kubva muchikamu ichi. Izvi tinozviona kuUK uko kune kusimukira kukuru muindasitiri yemaberry, iyo yakabudirira zvikuru asi yave kutora chikamu chemusika kubva kumaapuro nemabanana,” vanodaro.
Zvakakosha kuyeuka kuti kunyangwe nyeredzi yakakura sei chimwe chigadzirwa, yeuka kuti kudya kwako hakufanire kunge kuri kuratidza murume mumwechete.