Snowboarding chido, basa rehupenyu, kudana uye panguva imwechete rudo rukuru. Ndizvo zvakafunga shamwari nhatu kubva kuguta reFrance reClermont-Ferrand, kugadzira muna 2008 iyo yemitambo brand Picture Organic. Jeremy, Julien naVincent vanga vari shamwari kubva paudiki, vachitasva skateboards mumigwagwa yeguta uye snowboarding pamwe chete, vachibuda mumakomo. Jeremy aive mugadziri wezvivakwa akagadzira bhizinesi remhuri, asi akarota nezve bhizinesi rake rine chekuita nekuenderera uye nharaunda. Vincent ainge achangopedza kudzidza paSchool of Management uye aigadzirira basa rake muhofisi. Julian akashanda muParis mukushambadzira kweCoca-Cola. Vatatu vavo vakabatanidzwa nerudo rwetsika dzemugwagwa - vaiona mafirimu, vakatevera vatambi vakafuridzira kusikwa kwejira rekupfeka. Nheyo huru yakasarudzwa nebvumirano yaive yehushamwari kwezvakatipoteredza uye kushanda nezvinhu zvinogara zviripo. Izvi zvakagadzira hwaro kwete chete pakusikwa kwemhando dzezvipfeko, asi kune bhizinesi rose zvakazara.
Vakomana vakavhura "dzimbahwe" ravo rekutanga muchivako chebasa remotokari. Hazvina kutora nguva yakareba kuti vauye nezita: muna 2008, firimu pamusoro pe snowboarding yakabudiswa. "Mufananidzo Uyu". Vakatora Mufananidzo kubva pairi, vakawedzera iyo yakakosha pfungwa yeOrganic - uye rwendo rwakatanga! Pfungwa yekugadzira yakanga yakajeka: vakomana vakasarudza zvakanakisisa zvingave zvakatipoteredza zvakatipoteredza, vakagadzira yavo yakasiyana-siyana yakagadzirwa, iyo yakamira kunze nemavara asina kujairika uye unhu hwakanaka. Rudzi rwezvipfeko rwakawedzerwa zvishoma nezvishoma, nezvigadzirwa zvese zvakagadzirwa kubva ku100% zvakadzokororwa, organic kana zvine hunyanzvi. Pfungwa yacho yaive nyore: tinotasva mumakomo, tinoda uye tinokoshesa zvisikwa, tinozvitenda nehupfumi hwayo, saka hatidi kukanganisa chiyero chayo uye kukuvadza ecosystem yePasi.
Muna 2009, vagadziri vePicture Organic vakafamba vachitenderera muEurope nemuunganidzwa wekutanga. MuFrance neSwitzerland, zvigadzirwa zvemhando uye hunhu hwaive nechido. Gore iro, Mufananidzo wakatanga muunganidzwa wekutanga wezvekugadziriswa polyester outerwear. Pakupera kwegore, vakomana vakanga vatoendesa zvipfeko zvavo kuzvitoro makumi manomwe muFrance neSwitzerland. Muna 70, mhando yakanga yatotengeswa muRussia. Mufananidzo Organic yagara ichitsvaga hunyanzvi hwekugadzira yakanyanya kushamwaridzana nharaunda uye panguva imwe chete inotonhorera chaizvo.
Muna 2011, pachikamu chechitatu chekuunganidza kwechando, zvakava pachena kuti yakawanda sei yakasara jira rinosara mushure mekugadzirwa. Iyo kambani yakasarudza kushandisa zvigadziriso izvi uye kugadzira linings echando bhachi kubva kwavari. Chirongwa ichi chainzi "Factory Rescue". Pakazopera 2013, Mufananidzo Organic wakanga uchitengesa zvipfeko zvechando zvakagadzikana munyika dze10 kuburikidza nevatengesi ve400.
Mufananidzo wakakurumidza kuumba mubatanidzwa neAgence Innovation Responsable, sangano reFrance rinogadzira nzira dzakakwana dzekukura kwemakambani akasimba. AIR nekufamba kwemakore yakabatsira Mufananidzo Organic kuderedza kabhoni tsoka, kuita eco-dhizaini uye kugadzira yayo yega chirongwa chekudzokorora. Semuyenzaniso, wese Mufananidzo Organic mutengi anogona kuona pane iyo brand webhusaiti rudzi rweeco-footprint yainosiyakutenga chinhu chimwe kana chimwe.
Kugadzirwa kwenzvimbo kunoderedza zvakanyanya kukanganisa kwezvakatipoteredza. Kubva 2012, zvimwe zvezvigadzirwa zveMufananidzo zvakagadzirwa muAnnecy, France, pamwe chete naJonathan & Fletcher yekutsvagisa nekusimudzira studio, yanga ichigadzira prototypes yezvipfeko. Picture's evironment initiative yakayerwa padanho repamusoro. Bhachi rinonyatso shandiswazve rinohwina mibairo miviri yegoridhe muna 2013 “Environmental Excellence” pashoo yemitambo yakakura kwazvo pasi rose ISPO.
Kwemakore mana Chikwata chemifananidzo chakura kusvika vanhu makumi maviri. Vese vakashanda muAnnecy neClermont-Ferrand muFrance, vachitaurirana zuva nezuva nechikwata chebudiriro icho chakapararira pasirese. Muna 2014, kambani yakabata yakakura Picture Innovation Camp, uko yakakoka vatengi vayo. Pamwe chete nevashanyi nevafambi, vatangi vekambani vakavaka dhizaini yekuvandudza mhando, vakakurukura zvinogona kuvandudzwa uye kuwedzera kune assortment.
Mugore rekusvitsa kwechinomwe brand, baba vaJeremy, mugadziri wezvivakwa uye muimbi, vakagadzira maprints emuunganidzwa wezvipfeko zvakasarudzika. Mugore rimwe chetero, mushure memakore maviri ebudiriro netsvagiridzo, Mufananidzo Organic yakaburitsa ngowani yakazara-inoshamwaridzika. Kunze kwakagadzirwa kubva pachibage-based polylactide polymer, nepo lining uye neckband dzakagadzirwa kubva kupolyester yakadzokororwa.
Pakazosvika 2016, mhando yakanga yatotengesa zvipfeko zvayo munyika makumi matatu. Kudyidzana kwePicture Organic neWorld Wildlife Fund (WWF) kwave kukosha. Mukutsigira WWF Arctic Chirongwa, icho chakatsaurirwa kuchengetedza nzvimbo dzeArctic, Mufananidzo Organic. akaburitsa muunganidzwa wembatya dzakabatana nebheji repapanda rinozivikanwa.
Nhasi, Picture Organic inogadzira zvipfeko zvinogoneka, zvekuchengetedza eco-kusevha, kukwira makomo, snowboarding, mabhegi, mabhegi eski uye snowboard nezvimwe. Chiratidzo chiri kugadzira chizvarwa chitsva chezvipfeko zvisingazokuvadzi zvisikwa. Yese Picture Organic zvipfeko zvinosimbiswa neGlobal Organic Textile Standard uye Organic Content Standard. 95% yedonje inogadzirwa nemhando yezvigadzirwa ndeye organic, iyo yasara 5% inodzokororwa donje rakagadzirwazve. Organic donje inobva mukugadzirwa kweTurkey kweSeyfeli, iri muIzmir. Iyo kambani inoshandisa mapurasitiki akadzokororwa kugadzira mabhachi. Rimwe bhachi rinogadzirwa kubva ku50 mabhodhoro epurasitiki akadzokororwa - anoshandurwa kuita shinda achishandisa tekinoroji yakakosha uye akarukwa kuita zvipfeko. Iyo kambani inotakura zvigadzirwa zvayo zvakanyanya nemvura: iyo kabhoni tsoka yemakiromita gumi pamvura yakaenzana nemakiromita 10 ekufamba kwemotokari mumugwagwa.
MuRussia, Mufananidzo Organic zvipfeko zvinogona kutengwa muMoscow, St. Petersburg, Volgograd, Samara, Ufa, Yekaterinburg, Perm, Novosibirsk nemamwe maguta.