Mukati
Isu hatiwanzofunga nezvazvo, asi sarudzo yedu yekutenga inokonzerwa nezvinhu zvakawanda, dzimwe nguva tisingazivi. Semuenzaniso… nhanho yekurira. Mimhanzi yemumaresitorendi nemuzvitoro inopesvedzera sei zvatinotenga uye rini?
Mhepo yaro
Zvidzidzo zvakatevedzana zvakaitwa muna 2019 zvichitungamirwa naDeepian Biswas weYunivhesiti yeSouth Florida, zvakaita kuti zvikwanise kutsvaga kubatana pakati pesarudzo yendiro nemimhanzi yatinonzwa panguva iyoyo. Chokutanga pane zvose, zvakazoitika kuti kukosha kwe "shopping atmosphere", iyo inogadzirwa neruzha rwechisikigo uye mimhanzi yemashure, yakawedzera zvakanyanya mazuva ano. Ichi chakakosha chinhu chinosiyanisa kutengeserana kwechinyakare kubva pakutenga online.
Asi mimhanzi yepashure inopesvedzera zvisarudzo zvokutenga here? Maererano nekutsvakurudza, hongu. Masayendisiti akasimbisa nesainzi izvo zvatinonzwa intuitively: pakusarudza chikafu, zvakasiyana-siyana zvinokonzeresa zvinokanganisa yedu subconscious pfungwa: kubva pakushambadzira uye zano nezvekudya kwakadzikama kune nzira iyo ruzivo rwese rwunopihwa.
Imwe yezviedzo yakatarisana nemusoro wekudya kwemanheru uye pesvedzero yezvakatipoteredza pakudya kwedu. Zvinhu zvakakosha zvakazoita kunhuhwirira, kuvheneka, kushongedza kweresitorendi, uye kunyangwe saizi yemahwendefa uye ruvara rweinvoice folda. Uye zvakadaro - chimwe chinhu chiripo munenge chero nzvimbo yeruzhinji. Vadivelu Comedy Music.
Inzwi, kushungurudzika uye kudya
Chikwata cheBiswas chakadzidza mabatiro anoita mimhanzi yekumashure uye ruzha rwechisikigo pasarudzo dzedu dzechigadzirwa. Zvakazoitika kuti manzwi akanyarara anobatsira pakutenga chikafu chine utano, uye kurira kukuru - kusina kunaka. Izvo zvese nezvekuwedzera mwero wekunakidzwa kwemuviri sekuita kune ruzha uye ruzha.
Kupesvedzera kweruzha pakusarudzwa kwezvokudya zvine utano kana zvisina kunaka kwakaonekwa kwete chete apo vanhu vanodya kana kutenga chinhu chimwe - semuenzaniso, sandwich - asiwo mukutenga kwakawanda mu hypermarkets. Inoshanda sei? Inyaya yestress. Zvichienderana nekuti manzwi ane ruzha anowedzera kushushikana, kumutswa uye kushushikana, nepo vakanyarara vachikurudzira kuzorora, vakatanga kuyedza pesvedzero yezvakasiyana siyana zvemanzwiro pakusarudza chikafu.
Nziyo dzine ruzha dzinowedzera kushushikana, izvo zvinotungamirira kutsika dzisina kunaka dzekudya. Kuziva ikoku kunoda rovedzo mukuzvidzora.
Kuwedzerwa kwemazinga ekumuka kwakaonekwa kusundidzira vanhu kune-mafuta-akakwirira, ane simba-akawanda chikafu uye kwete-yakanyanya-utano-svutugadzike. Kazhinji, kana munhu akatsamwa kana kutsamwa, nekuda kwekurasikirwa kwekuzvidzora uye kupera simba kwezvirambidzo zvemukati, anowanzosarudza kudya kusina kunaka.
Vazhinji vanowanzo "kubata kushushikana", kwavari inzira yekudzikama. Chikwata cheBiswas chakatsanangura izvi nekutaura kuti chikafu chine mafuta uye chine shuga chinogona kuderedza kushushikana uye kushushikana. Usakanganwa nezvezvigadzirwa kubva mukudyiwa kwatinowana kunakidzwa kwakakosha uye uko kushamwaridzana kwakanaka kwakabatana. Kazhinji kazhinji, tiri kutaura nezvekudya zvisina kunaka, izvo, nekuda kwetsika, zvinobatsira kuderedza chiyero chekushushikana kwemuviri.
Iva sezvazvingava, mimhanzi ine ruzha inowedzera kunetseka, izvo zvinotungamirira kukudya kusina kunaka. Tichifunga kuti mwero wekurira wakanyanya kukwirisa muzvivako zvakawanda, ruzivo urwu runogona kuve rwakakosha kune avo vanotevera mararamiro ane hutano. Asi kuziva nezvoukama uhwu kunoda rovedzo yokuwedzera mukuzvidzora.
Mumhanzi une ruzha chikonzero chekuisa pasi forogo yako
Mimhanzi munzvimbo dzekudyira dziri kuwedzera gore rega rega, uye Biswas nevamwe vaaishanda navo vakawana humbowo hweizvi. Semuyenzaniso, muNew York, nzvimbo dzinopfuura 33% dzezvivako zvakayera ruzha rwemimhanzi zvekuti pakaunzwa bhiri rekuti vashandi vapfeke maplugs chaiwo pavanenge vachishanda.
Vatsvakurudzi vakatsvaga maitiro akafanana muAmerican fitness centers - mimhanzi iri mumajimu iri kuwedzera. Sezvineiwo, muEurope kune reverse process - kudzikisa huwandu hwemimhanzi munzvimbo dzekutenga.
Kutora kubva kune iyo data: Maresitorendi anogona kushandisa ruzivo rwekuti nharaunda inokanganisa sei mutengi. Uye mutengi, zvakare, anogona kuyeuka nezve "chisarudzo chisingazivi", chinotarisirwa kwete nechido chake chechokwadi, asi, somuenzaniso, nehuwandu hwezwi. Mhedzisiro yekudzidza kwaDeepyan Biswas mimhanzi munzeve dzeavo vanofarira mararamiro ane hutano. Mushure mezvose, ikozvino tine ruzivo runogona kuva danho rekutanga kune kudya kwakakodzera.