Smart mari inoenda vegan. Veganism iri kunyura pamupendero - tingazvitaura here? – mainstream. Al Gore nguva pfupi yadarika akaenda vegan, Bill Clinton anodya zvakanyanya zvidyarwa-zvikafu, uye mareferensi kune veganism anenge akazara mumabhaisikopo neTV.
Nhasi, makambani mazhinji ari kuyedza kugadzira zvigadzirwa zvakagadzikana zvisingashandisi zvigadzirwa zvemhuka. Kudiwa kwevoruzhinji kwezvokudya zvakadaro kuri kuwedzera. Asi zvinotonyanya kukosha ndezvokuti ramangwana repasi rinogona kutsamira pakudya kwakadaro.
Vanonyanyozivikanwa vanoisa mari-mbiri vakadai saMicrosoft's Bill Gates uye Twitter co-muvambi Biz Stone naEvan Williams havasi kungokanda mari. Kana ivo vachipa mari kumakambani ari kusimukira, zvakakodzera kutarisa mukati. Vachangobva kuisa mari yakaenzana mumakambani matsva anogadzira nyama yekugadzira uye mazai ekugadzira.
Ava vapesvedzeri vanoda kutsigira kutanga-ups vane inoyevedza kugona, mifungo mikuru, uye zvishuvo zvikuru. Kusimudzirwa kwekudya kwekudyara kunopa zvese izvi nezvimwe.
Chikonzero nei tichifanira kuchinjira kukudya kwakasimba kwechirimwa
Ava vanoisa mari vanonzwisisa kuti pasi harigone kuchengetedza huwandu hwazvino hwekurima fekitori kwenguva refu. Dambudziko nderekupindwa muropa nenyama, mukaka nemazai, uye zviri kutowedzera.
Kana iwe uchida mhuka, iwe unofanirwa kusemeswa nehutsinye hunotyisa hwemapurazi emafekitari anhasi. Mafuro akanaka, apo mhuka dzinofamba-famba, zvakangosara mundangariro dzasekuru nambuya vedu. Varimi havangokwanisi kuzadzisa kudiwa kukuru kwenyama, mazai nemukaka nemaitiro ekare.
Kuti zvipfuyo zviwane pundutso, huku dzinovharirwa pedyo nepedyo zvekuti hadzikwanise kutambanudza mapapiro adzo kana kufamba. Nguruve dzinoiswa mumakumbo anokosha umo dzisingakwanisi kutendeuka, mazino avo nemiswe inobviswa pasina anesthesia kuitira kuti irege kurumana mukutsamwa kana kufinha. Mhou dzinomanikidzwa kuva nepamuviri nguva nenguva kuti mukaka wadzo urambe uchiyerera, uye mhuru dzadzo dzichangoberekwa dzinotorwa kuti dzishandurwe kuita mhuru.
Kana dambudziko remhuka risina kukwana kuti uchinje kune kudya kwezvirimwa, tarisa kune nhamba pamusoro pemigumisiro yekuchengeta mhuka pane zvakatipoteredza. Nhamba dzinounza hupenyu:
• Chikamu 76 kubva muzana cheminda yese yekuUS inoshandiswa kumafuro ezvipfuyo. Ndiwo 614 miriyoni maeka emafuro euswa, 157 miriyoni maeka evhu, uye 127 miriyoni maheka esango. • Pamusoro pezvo, kana ukaverenga ivhu rinorimwa chikafu chemhuka, zvinoonekwa kuti 97% yeminda yekuUS inoshandiswa zvipfuwo nehuku. • Mhuka dzinochengeterwa kudya dzinobereka 40000 kg dzemupfudze pasekondi yega yega, zvichikonzera kusvibiswa kwakanyanya kwemvura yepasi. • Chikamu che30 muzana chePasi rose chinoshandiswa nemhuka. • 70 muzana yokutemwa kwemasango muAmazon imhaka yokuti ivhu riri kucheneswa nokuda kwemafuro. • Chikamu che33 muzana chevhu rinorimwa pasi rose rinoshandiswa chete kurima chikafu chezvipfuyo. • Chikamu chinodarika makumi manomwe kubva muzana chezvirimwa zvinorimwa kuAmerica zvinopihwa kumombe dzenyama. • Chikamu che70% chemvura chiripo chinoshandiswa kurima zvirimwa, zvizhinji zvacho zvichienda kuzvipfuyo, kwete vanhu. • Zvinotora makirogiramu gumi nematatu ezviyo kugadzira kilogiramu imwe chete yenyama.
Zvisinei nezviri pamusoro, kugadzirwa kwenyama pasi rose kuchakwira kubva pamatani 229 miriyoni muna 2001 kusvika 465 miriyoni matani panosvika 2050, ukuwo kugadzirwa kwemukaka kuchakwira kubva pa580 miriyoni matani muna 2001 kusvika 1043 miriyoni matani panosvika 2050.
"Kana tikaramba tichitevera maitiro azvino mukudya kwenyika dzekuMadokero, panosvika gore ra2050 panenge pasisina mvura yakakwana yekurima chikafu chevanhu vanofungidzirwa kuva mabhiriyoni mapfumbamwe," maererano nemushumo wa9 kubva kuStockholm International Water Institute.
Hurongwa hwedu hwazvino haugone kudyisa vanhu mabhiriyoni mapfumbamwe kana tikaramba tichidya nyama, mazai nemukaka. Verenga uye iwe uchaona: chimwe chinhu chinoda kuchinjwa, uye munguva pfupi.
Ndosaka vakangwara uye vakapfuma vanoita mari vari kutarisa kumakambani anonzwisisa dambudziko ririkuuya uye anopa mhinduro. Ivo vanotungamira nzira, vachigadzira nzira yeramangwana-rakavakirwa chirimwa. Ingotarisa mienzaniso miviri iyi.
Nguva yekutanga hupenyu husina Meatless (shanduro chaiyo yezita rekambani "Beyond Meat") Beyond Meat inotarisira kugadzira imwe puroteni inogona kukwikwidzana - uye pakupedzisira, zvichida kutsiva - mapuroteni emhuka. Iye zvino vari kubudisa "zvigunwe zvehuku" zvechokwadi uye vachakurumidza kupa "nyama yemombe".
Biz Stone, mubatsiri we Twitter, akafadzwa zvikuru nekugona kweimwe mapuroteni aakaona muBeyond Meat, ndosaka akazova investor. "Vakomana ava vaisaona bhizinesi rekutsiva nyama sechinhu chitsva kana benzi," anodaro Stone at Fast Company Co. Exist. "Vakabva kusayenzi huru, inoshanda zvikuru, ine zvirongwa zvakajeka. Vakati, “Tinoda kupinda muindasitiri yenyama yemabhiriyoni emadhora ne‘nyama’ inogadzirwa nezvirimwa.
Pane imwe nguva zvishoma zvakanaka, zvigadziridzo zvenyama zvakagadzikana zvine simba rakasimba mumusika, zvichida danho rinotevera nderokubvisa mhou, huku uye nguruve kubva mumaketani ezvokudya? Hongu.
Incredible Egg Egg (Chinotsiva)
Hampton Creek Foods inoda kushandura kugadzirwa kwemazai nekuita kuti mazai asaite. Pakutanga, zviri pachena kuti kugadzirwa kwechigadzirwa icho, nechiitiko chinoshamisa, chinonzi "Beyond Eggs" ("Pasina mazai") chakabudirira.
Kufarira muHampton Creek Foods kwawedzera kubva pamusangano wekudyara muna 2012. Aimbove Mutungamiriri weBritain, Tony Blair, uye muvambi weMicrosoft, Bill Gates, vakaravira mamuffin maviri eblueberry. Hapana kana mumwe wavo aikwanisa kutaura mutsauko pakati peyakajairwa cupcake uye cupcake yakagadzirwa neBeyond Eggs. Izvi zvakapa Gates chiokomuhomwe, anofarira chikafu chakasimba. Iye zvino ndiye investor wavo.
Vamwe vatambi vakuru vezvemari vari kubhejawo paHampton Creek Foods. The venture capital fund yeSun Microsystems co-muvambi Vinod Khosla akaisa mari yakawanda yemadhora mazana matatu emamiriyoni mukambani. Mumwe investor ndiPeter Thiel, muvambi wePayPal. Mharidzo yacho yakajeka: shanduko kubva kumhuka kuenda kukudyara kwekudyara kwatanga, uye vatengesi vakuru vanozviziva. Indasitiri yemazai iri kunetsekana nekubudirira kweBeyond Eggs zvekuti iri kutenga Google ads inozoonekwa paunotsvaga Hampton Creek Foods, zvigadzirwa zvayo, kana vashandi vayo. Kutya? Zvakanaka.
Ramangwana rinoenderana nezvirimwa kana tichizove nemukana wekudyisa munhu wese. Ngativimbei kuti vanhu vanzwisise izvi nekufamba kwenguva.