Mazwi ekuti “muriwo” uye “mucheki” haawanzonzwika pamwe chete nekuda kwezvinoreva zvinopikisana. Asi Dutchman Jaap Korteweg, muvambi weThe Vegetarian Butcher brand, haagone kuvhundutswa neiyo oxymoron! Anogara nhaka bhucha, anotungamira imwe kambani yenyama, inohwina mubairo.
Kwechizvarwa chepfumbamwe, ramangwana rinoratidzika zvakajeka: kuenderera mberi kwebhizimisi remhuri rakabudirira. Ndizvo zvakaita iye pachake, kusvikira kuputika kwenguruve kwakamumanikidza kuti afungisise zvachose ukama hwake nenyama muna 1998. Paakapiwa zviuru zvezvitunha zvakafa kuti zvichengetedzwe, Jaap akawana chimwe chinhu che epiphany. Ipapo ndipo paive neruzivo rwakajeka rwekuti kana yaive organic, kosher, humane, zvichingodaro, mhuka dzese dzakaguma dzave panzvimbo imwe chete, imba yekuurayira. Jaap anoti,
Jaap anobvuma kuti havasi vese vanodya miriwo vanoda kudya zvinotsiva nyama. Nekudaro, anofemerwa nemukana wekubatsira avo vari munzira yekusiya zvigadzirwa zvemhuka uye vari kusangana nematambudziko mune izvi. Huwandu hwechitoro chake hwakapamhama, asi vanofarirwa pakati pevatengi ndeve "nyama yemombe" burger uye yakagochwa yeGerman "soseji". Pamusoro pekudya kwezvinomera zvinokurumidza, Iyo Vegetarian Butcher inopa konjac king prawns (Chirimwa cheAsia) tuna yemuriwo uye zvinotyisa ndezvechokwadi minced soya nokuda kwekugadzirira nyama dzekudya uye zvakasiyana-siyana "nyama" kuzadza. Iyo eel saladi yakavhoterwa Chikafu cheGore pamakwikwi e2012 Taste yeNetherlands, uye vegan huku zvidimbu zvakahwina chiyero chinoshamisa mune zvese kuravira uye kukosha kwekudya kubva kuDutch Consumer Association. Iyo kambani zvakare inogadzira zvidiki zvigadzirwa zvisiri zvemhuka, senge vegan cream-yakazadzwa macroquettes, vegan spring rolls uye noodle patties. Jaap ari kushanda nesimba nevadyidzani vebhizinesi vakaita saNico Coffeeman naChef Paul Bohm kugadzira zvigadzirwa zvitsva. .
Kubva pakutanga, The Vegetarian Butcher yakawana rutsigiro rwakawanda. Mucherechedzo unoremekedzwa zvakanyanya nekunangana nevadyi venyama vachitsvaga kushandura madyiro avo, pane kuzara-zvinomera. Kubva kuNew York Times chirevo:
Kutarisa mberi uye kuedza kuzadzisa kudiwa kuri kukura, kambani inoronga kuzarura chirimwa chikuru chitsva muguta reBreda kumaodzanyemba kweNetherlands. Muna Gumiguru 2015, kambani yakapa zvisungo zvechirimwa chitsva, icho chakawedzera mari kune . Mari yacho yakaitwa nenzira yemabhondi anokura mumakore manomwe aine mubereko we7%. Sekureva kwaJaap, huwandu hwevanhu vanofarira kupa mari chirimwa chitsva ndicho kiyi yekufarira mukusimudzirwa kwakasimba kwedzimwe nzira dzenyama.
Pasinei nemaitiro aripo uye kuvandudzwa kweiyi niche, Jaap anoedza kuve mutambi mukuru uye akanakisa pamusika, achigovera zvigadzirwa zve "nyama" yezvinomera pasi rese. Kuda chinzvimbo? Zvichida, asi kukurudzira uye kutsunga kwaJaap Korteweg kunogona chete kuve negodo.