Kuwedzera kwenhamba yevanhu munyika dzekutanga vari kuita shanduko, ndiko kuti, vanhu vachiri kudya nyama (uye avo vasiri vegetarians), asi vari kuyedza kudzikisira kudyiwa kwavo uye vachishingairira kutsvaga midziyo mitsva yemuriwo.
Mukupindura kumaitiro aya, nhamba yemaresitorendi ezvekudya zvirimwa nemuriwo inoramba ichikura. Vegetarians vari kuwana masevhisi ari nani kupfuura kare. Nekusimuka kwevanochinja-chinja, maresitorendi ari kuwedzera mipiro yavo yezvinomera.
"Munhoroondo yekare, vabiki vanga vasingafariri vezvinodya nyama, asi zviri kuchinja," akadaro mubiki weLondon Oliver Peyton. “Vabiki vechidiki vanonyanya kuziva nezvekudiwa kwekudya kwemiriwo. Vanhu vakawanda vari kusarudza zvekudya zvemuriwo mazuva ano uye ibasa rangu kuvapa chikafu.” Kuwedzera maitiro aya matambudziko ehutano, pamwe nekukanganisa kwezvakatipoteredza kuri kuitwa neindasitiri yenyama neyemukaka, uye vane mukurumbira vanotaura nezvazvo zvakanyanya.
Peyton nevamwe vabiki vakati wandei vabatana nechirongwa chaSir Paul McCartney che “Meat Yemahara Muvhuro” kukurudzira vanhu vazhinji kuti vaderedze kudya nyama mukuyedza kuderedza kudziya kwepasi. Mushumo weUN munguva pfupi yapfuura unotaura kuti indasitiri yezvipfuyo inopa zvakawanda mukudziya kwepasi kupfuura nzira dzese dzekutakura dzasanganiswa.
Mumwe mubiki weLondon, Andrew Darju, akati vazhinji vevatengi veparesitorendi yake yemuriwo Vanilla Black vanodya nyama vachitsvaga mhando nyowani dzechikafu. Uye haasi maresitorendi chete ari kutevera kuwedzera kudiwa kwechikafu chemuriwo. Musika wekutsiva nyama wakatengesa 739 miriyoni ($1,3 bhiriyoni) muna 2008, kukwira 2003 muzana kubva pamakumi maviri.
Zvinoenderana nekutsvaga kwemusika kubva kuboka reMintel, maitiro aya achaenderera mberi. Kufanana nevakawanda vezvinomera, vamwe veFlexitarians vanokurudzirwawo nekutambura kwemhuka dzinoshandiswa pakudya, uye vane mukurumbira vanotsigirawo kudzivirira nyama nekuda kwechikonzero ichi. Semuenzaniso, muzukuru wemwana wechimurenga Che Guevara nguva pfupi yadarika akabatana nevegetarian media campaign People for the Ethical Treatment of Animals.