Mukati
Apo iyo huru uye ine simba yeSoviet Union yakaguma kuvapo, nyika yakaumbwa panzvimbo yayo, umo hurumende yakaronga kuumba nzira itsva yehupfumi, zvichireva kuiswa kwenheyo dzekutanga dzehutungamiri.
Now the market began to appear hitherto unseen goods and services. And advertising, as you know, is the engine of trade, so representatives of the new elites, who are actively involved in the creation of commodity-money relations in the young state, began to actively use this tool to increase their capital. The 90s was an incredible and unique time. The wind of freedom, raging not only in society, but also in their heads, made people believe not in a bright future, as it was under socialism, but in the beautiful assurances of advertisers pushing brands to the masses that are still remembered thanks to these memorable commercials.
Iye zvino, tichiongorora zviziviso izvi paInternet, isu tiri nostalgic, tichiyeuka zvinhu zvose zvakanaka zvakaitika kwatiri panguva iyoyo yakaoma - shure kwezvose, takanga tiri vaduku!
Isu tinopa 10 inonyanya kushamisa kushambadzira kwenguva yemakumi mapfumbamwe.
10 MMM
Zvichida, munyika yedu chete, uye mumakore ekuma90 chete, bhizinesi rakadaro rinotyisa rinogona kuwana chiyero chakadaro.
Uye mune zvakawanda kukosha kweiyi "bubble sipo", iyo yakazova chikonzero chenhamba huru yenyaya dzinoshamisa (dzimwe nguva kunyange dzinosiririsa), dziri mumushandirapamwe wekushambadzira, wakatambanudzwa kuita rudzi rwe mini-series, uko hunhu hukuru hwaive ngano Lenya Golubkov. Mutsara wake unozivikanwa: "Ndichatengera mukadzi wangu bhutsu!" akananga kuvanhu.
9. Bank Imperial – Tamerlan
Yese yekusimudzira chikamu cheImperial Bank nhevedzano inogona kutariswa madiki enhoroondo mafirimu anofanirwa nerukudzo rwakanyanya kukosha.
Kusvikira nhasi, vamiririri vechizvarwa che90s vanoyeuka zvose zvinyorwa zvekare uye zvinyorwa kubva mumavhidhiyo aya, akazove akakurumbira.
Sekureva kwenyanzvi, mavhidhiyo ekusimudzira eBank Imperial, kunyangwe munguva yedu, apo mari isina kumboitika kune vane nzara 90s inoshandiswa pakushambadzira, inoramba iri muenzaniso wemhando uye kuravira.
8. STIMOROL – Mapurisa Mira
Vhidhiyo iyi yakaita shanduko mupfungwa dzemumwe wedu wepakati, nekuti pfungwa yake yekuti mupurisa anofanira kunge akaita sei kubva pakadhindwa chiziviso ichi chachinja zvachose.
Muvhidhiyo diki yemakumi matatu nechipiri, muchidimbu, asi zvine hungwaru, misimboti yekubudirira kubudirira munharaunda itsva yecapitalist yakatsanangurwa - kuzvivimba, chimiro chechiso chinozvikudza (izvo, maererano nepfungwa yevasiki, inoita zvinokwezva kwazvo. pavakomana vakasiyana), uye rusununguko rwakakwana rwokuita zvinhu, runoganhurana nokuregeredza .
7. TV Park
"Verenga "TV Park" uye vhudzi rako richava rakapfava uye rakanyorova, uye iyo acid-base balance ichava yakajairika" - vanhu vazhinji vachiri kurangarira iyi sirogani yakakurumbira.
Parizvino, pepanhau iri harigone kuonekwa pamasherufu epamba, asi mumakore makumi mapfumbamwe, pasinei nekushaikwa kwemari, yakanga iri magazini yakakurumbira zvikuru. Yakatanga kubudiswa muna 1994 uye yakava yekutanga yeRussia TV gwara.
Muna 2013, mushandirapamwe weTV Park wakaparara. Aya ndiwo maperero akaita nyaya yecult TV guide prosaically.
6. Margarine "Rama"
Zvino zvakaoma kune vazhinji vedu kufungidzira kuti chiziviso umo sandwich ine margarine yakaratidzwa zvinonzwisa tsitsi inogona kumutsa nzira yekunyura muvaoni vazhinji. Chii chandingati - vane nzara 90s.
5. Nescafe
Mumakore makumi mapfumbamwe, kune vanhuwo zvavo, kushambadzira kwaisangova chishandiso chekusimudzira zvimwe zvinhu, asiwo nzira yekunyura mune chimwe chokwadi kwemaminetsi mashoma uye kutiza kubva mukugomara kwehupenyu hwezuva nezuva.
People appeared on the screen, completely unlike the driven, living from paycheck to paycheck, Russian citizens of the 90s. And the Nescafe commercial was no exception here, thanks to which at that time it seemed to everyone that coffee of this particular brand was an indispensable attribute of a comfortable life.
4. mamba mámba
Kushambadzira kwakakurumbira kweswiwiti yeMamba inonaka ine sirogani ine mukurumbira: “Munhu wese anoda Mamba! Uye Seryozha zvakare! paterevhizheni yeRussia yemakore makumi mapfumbamwe yakave yakarova chaizvo.
Vana nevachiri kuyaruka, vaikara mapikicha emavara eTV, vakanetsa vabereki vavo nokukumbira kutenga zvihwitsi.
Mukurongeka, zvinofanirwa kucherechedzwa kuti kwete chete vana vehama dzedu vakada siwiti iyi, asiwo mamirioni evamwe vana vanobva kunyika makumi masere uko kwaitengeswa ngano yeMamba.
3. yuppie
Pakati pemakore ekuma90, kubva pazviratidziro zvese zve "blue" yenyika yedu yakakura, chiziviso chakakurumbira nezvezuva rekuzvarwa chaigara chichitepfenyurwa, icho "chisingatombotaridzi sezororo kusvika" Yupi "aonekwa."
Apo chinwiwa ichi payakaonekwa pakutengeswa, vana nevamwe vechidiki vakatanga kutenda kuti majusi echisikigo kana compotes ndeye zvakasara zvekare. Iye zvino poda yemavara ine kunhuhwirira kwefroity inonhuhwirira yave hunhu hunodiwa hwemabiko.
Zvinotoshamisa ndezvokuti rwiyo kubva mukutengeserana uku rwakava rusingakanganwiki zvokuti, mushure memakore akawanda, avo vakabata idzi nguva dzinofadza vanogona kuimba.
Nenzira, vanhu vashomanana vanoziva kuti chinwiwa cheupfu chichiri kugadzirwa, pasinei nokuti (neropafadzo) kufarirwa kwayo hakusati kwakakwirira sezvazvaiva mumakore makumi mapfumbamwe.
2. Kukoka
Zvakanaka, ndiani asingayeuki sirogani yakakurumbira "Ingowedzera mvura"? Yakanga isiri chete yakakurumbira munzvimbo yese yeSoviet, asi zvakare yakave hwaro hwekugadzira akawanda anecdotes uye inosetsa terevhizheni mifananidzo, semuenzaniso, mumapurogiramu echitendero cheterevhizheni seKVN kana Gorodok.
1. Blend-a-med
Kushambadza uku kwaive nechimiro chakati siyanei zvichienzaniswa nezviri pamusoro. Pakanga pasina masirogani anotyisa kana kuti nziyo “dzinonamira”.
Zvichida, vagadziri veiyi nhevedzano yezvishambadziro vaitarisira kuti vanhu veSoviet nezuro vaizofadzwa zvikuru kana munhu akapfeka jasi jena akashambadzira mushonga wemazino (mushure mezvose, hapana akadzima kuremekedzwa kwevanachiremba, vakarimwa mumakore apfuura nehurumende yeSoviet). chiso chakakomba, kuita zvimwe zvisingadaviriki kuedza nemagoko emazai.
Zvichida, munhu wese akaona chiziviso ichi, kamwechete kamwe muhupenyu hwavo, aida kuedza kaviri-kutarisa kushanda kweiyi paste, asi vazhinji vevagari venyika yedu vakanga vasina mazai ekuwedzera mumba mumakore makumi mapfumbamwe, saka vakave. kutora izwi kubva pachiratidziro.