Adam Aronson, makumi maviri nemanomwe, haasi mugadziri wemukakawo zvake. Chekutanga, haana zvipfuwo. Chechipiri, ane munda weoats, kubva kwairi "mukaka" wake unowanikwa. Gore rakapera, ose aya oats akaenda kunofudza mombe, makwai nenguruve izvo Adhamu akakurira papurazi rake organic muÖrebro, guta riri pakati peSweden.
Nerutsigiro rwekambani yeSweden oat milk kambani Oatly, Arnesson akatanga kubva kure nekupfuya mhuka. Kunyange zvichiri kupa ruzhinji rwemuhoro wepurazi sezvo Adhama anoshanda akabatana nevabereki vake, anoda kudzosera kumashure izvo uye kuita kuti basa rehupenyu hwake kuve nehunhu.
“Zviri muropa kuti tiwedzere zvipfuyo, asi ini handidi kuve nefekitari,” anodaro. "Huwandu hwemhuka hunofanirwa kunge hwakarurama nekuti ndinoda kuziva imwe neimwe yemhuka idzi."
Pane kudaro, Arnesson anoda kurima zvirimwa zvakaita semapfunde uye kuzvitengesa kuti zvidyiwe nevanhu pane kudyisa zvipfuyo nenyama nemukaka.
Zvipfuyo uye kugadzirwa kwenyama kunoita 14,5% yepasi rose greenhouse gasi. Pamwe chete neizvi, chikamu chezvipfuyo ndicho zvakare chitubu chikuru chemethane (kubva kumombe) uye nitrous oxide emissions (kubva mufotereza nemapfudze). Kuburitswa uku ndiwo maviri ane simba guru regreenhouse magasi. Zvinoenderana nemaitiro azvino, panosvika 2050, vanhu vacharima zvirimwa zvakawanda kuti vadye mhuka zvakananga, pane vanhu pachavo. Kunyangwe machinjiro madiki akanangana nekurima zvirimwa zvevanhu zvinotungamira kukuwedzera kukuru kwekuwanikwa kwechikafu.
Imwe kambani iri kutora matanho anoshanda kugadzirisa nyaya iyi ndeye Oatly. Zviito zvaro zvakakonzera kukakavara kukuru uye zvakatove nyaya yekumhan'arirwa nekambani yemukaka yeSweden maererano nekurwisa kwayo indasitiri yemukaka uye kuburitswa kwemhepo.
Mukuru weOatly, Tony Patersson, anoti vari kungounza humbowo hwesainzi kuvanhu kuti vadye chikafu chezvirimwa. Sangano reSweden Food Agency rinoyambira kuti vanhu vari kudya mukaka wakawandisa, zvichikonzera kubuda kwemethane kubva kumombe.
Arnesson anoti varimi vazhinji muSweden vanoona zviito zvaOatly sedhimoni. Adam akabata kambani iyi muna 2015 kuti aone kana vangamubatsira kubuda mubhizinesi remukaka uye kutora bhizinesi neimwe nzira.
“Ndakaita mhirizhonga yakawanda nevamwe varimi mumadandemutande nekuti ndinofunga kuti Oatly inogona kupa mikana yakanaka kuindasitiri yedu,” anodaro.
Oatly akapindura pakarepo kuchikumbiro chemurimi. Kambani iyi inotenga mapfunde kubva kune vezvitoro nekuti haikwanise kutenga chigayo nekugaya zviyo, asi Arnesson waive mukana wekubatsira varimi vezvipfuyo kuenda kudivi revanhu. Pakupera kwa2016, Arnesson aive neyake organic mhando yeOatly branded oat mukaka.
"Varimi vazhinji vakativenga," anodaro Cecilia Schölholm, mukuru wezvekufambiswa kwemashoko kuOatly. "Asi isu tinoda kuve catalyst. Tinokwanisa kubatsira varimi kuti vasiyane nehutsinye vachienda mukurimwa kwezvirimwa.”
Arnesson anobvuma kuti akatarisana neruvengo rudiki kubva kuvakidzani vake nekuda kwekubatana kwake naOatly.
“Zvinoshamisa, asi vamwe varimi vemukaka vaive muchitoro changu. Uye vaifarira mukaka weoat! Mumwe akati aifarira mukaka wemombe nemapfunde. Idingindira reSweden - idya oats. Hasha hadzina kusimba sezvazvinoratidzika paFacebook. "
Mushure megore rekutanga rekugadzirwa kwemukaka weoat, vaongorori veSwedish University of Agricultural Sciences vakawana kuti purazi raArnesson rakagadzira zvakapetwa kaviri macalorie ekudyiwa kwevanhu pahekita uye akaderedza kukanganiswa kwemamiriro ekunze ekoriori yega yega.
Iye zvino Adam Arnesson anobvuma kuti kukura oats kumukaka kunogoneka chete nekuda kwekutsigirwa kwaOatly, asi anotarisira kuti zvichachinja sezvo kambani inokura. Iyo kambani yakagadzira 2016 miriyoni malita emukaka oat mu28 uye inoronga kuwedzera izvi kusvika 2020 miriyoni nezana.
“Ndinoda kudada kuti murimi ane chekuita nekushandura nyika nekuchengetedza pasi,” anodaro Adam.