Mumakore gumi apfuura, chikafu chekukurumidza chakapinda muhupenyu hwedu. McDonald's, KFC, Burger King uye zvimwe zvakafanana zvechikafu zvekudya zvakabuda pamakona ese. Vakuru vanomira vachitsvaga burger panguva yekudya kwemasikati, vana panguva yekuzorora uye munzira kubva kuchikoro. Ungadzivisa sei muedzo wokuita mabiko ezvinonaka kudaro? Chimbofunga kuti inogadzirwa nei! Vagadziri vezvokudya zvinokurumidza vanovanza teknolojia uye mabikirwo, uye kwete zvakanyanya nekutya vakwikwidzi, sezvinotaurwa nevatengi, asi nekuda kwechido chekudzivisa zvinonyadzisa zvinogona kukonzerwa nemashoko pamusoro pezvinhu zvinokuvadza uye dzimwe nguva zvinopisa upenyu.
Rakadhindwa naMann, Ivanov naFerber, bhuku idzva, Fast Food Nation, rinoratidza zvakavanzika zveindasitiri ine mhosva yekufutisa, chirwere cheshuga nezvimwe zvirwere zvakakomba zvevanhu vemazuva ano. Hezvino zvimwe zvinonakidza kubva mubhuku.
- Kudya nekukurumidza kunoita kuti unwe soda yakawanda
Maresitorendi echikafu chekukurumidza anowana zvakawanda kana vatengi vakanwa soda. Soda yakawanda. Coca-Sale, Sprite, Fanta ndiro hanzi rinokandira mazai egoridhe. Cheeseburgers uye Chicken McNuggets havaiti purofiti yakawanda kudaro. Uye soda chete inochengetedza zuva. "Tine rombo rakanaka paMcDonald's kuti vanhu vanofarira kugeza masangweji edu," mumwe wevatungamiriri vecheni akambotaura. McDonald's inotengesa Coca-Cola yakawanda nhasi kupfuura chero ani zvake munyika.
- Iwe hausi kudya zvinyoro, asi zvakaomeswa kana zvakaomeswa nechando
"Ingowedzera mvura uye iwe uwane chikafu." Izvi ndizvo zvavanotaura padandemutande rechimwe chikafu chinozivikanwa. Iwe hauzowani mabikirwo echikafu chekukurumidza mubhuku rekubika kana pamawebhusaiti ekubika. Asi vakazara nezvavo muzvinyorwa zvehunyanzvi seFood Technologies (“Technologies of the food industry”). Zvinenge zvese zvekudya zvinokurumidza, kunze kwemadomasi uye lettuce mashizha, zvinounzwa uye zvakachengetwa muchimiro chakagadziriswa: chando, maketeni, akaomeswa kana kuomeswa nechando. Chikafu chakachinja zvakanyanya mumakore ekupedzisira e10-20 kupfuura munhoroondo yese yekuvapo kwevanhu.
- "Kiddie marketing" iri kubudirira mumhizha
Kune mishandirapamwe yose yekushambadzira nhasi inotarisa kuvana sevatengi. Mushure mezvose, kana iwe uchikwevera mwana kuzvokudya zvinokurumidza, achaunza vabereki vake naye, kana kunyange vanasekuru vake pakarepo. Uyezve vaviri kana vana vamwe vatengi. Chii chisina kunaka? Iyi ipurofiti! Vatsvagiri vemusika vanoita ongororo dzevana munzvimbo dzekutenga uye kunyange mapoka ekutarisa pakati pevadiki vane makore 2-3. Vanoongorora hunyanzvi hwevana, kuronga mazororo, vozobvunzurudza vana. Vanotumira nyanzvi kuzvitoro, maresitorendi ezvokudya zvinokurumidza uye dzimwe nzvimbo uko vana vanowanzoungana. Pachivande, nyanzvi dzinoongorora maitiro evangangodaro vatengi. Uye vobva vagadzira zviziviso uye zvigadzirwa zvinorova chinangwa - muzvishuwo zvevana.
Somugumisiro, masayendisiti anofanira kuita zvimwe zvidzidzo - semuenzaniso, kuti kudya kwekukurumidza kunokanganisa sei kushanda kwevana kuchikoro.
- Chengetedza pamhando yechigadzirwa
Kana iwe uchifunga kuti McDonald's inoita mari kubva pakutengesa cheeseburgers, fries uye fries uye milkshakes, iwe wakarasika zvakanyanya. Muchokwadi, mubatanidzwa uyu ndiye mukuru wezvivakwa zvekutengesa papasi. Anovhura maresitorendi pasi rese, ayo anofambiswa nevagari venzvimbo pasi pefranchise (mvumo yekushanda pasi pechiratidzo cheMcDonald, zvichienderana nemaitiro ekugadzira), uye anokohwa purofiti yakakura kubva mukuunganidza rendi. Uye iwe unogona kuchengetedza pane zvigadzirwa kuitira kuti chikafu chive chakachipa: chete munyaya iyi vanhu vanowanzotarisa muresitorendi iri pedyo neimba.
Nguva inotevera paunoshuva hamburger nesoda, yeuka kuti chikafu chekukurumidza uye mhedzisiro yacho inotyisa, kunyangwe iwe usingadyi ipapo mazuva ese, asi kamwe chete pamwedzi. Naizvozvo, ini ndinosanganisira chikafu chinokurumidza pane rondedzero yezvikafu zvinodzivirirwa zvakanyanya, uye ini ndinorayira munhu wese kuti adzivise iyi "chikafu chekudya".
Kuti uwane mamwe manzwisisiro muindasitiri yechikafu inokurumidza, ona bhuku "Rudzi rwekukurumidza kudya"… Unogona kuverenga nezve magadzirirwo ari kuita indasitiri yechikafu yemazuva ano.