Vazhinji vedu tinorota hupenyu husina hurongwa kana hofisi, rusununguko rwekuita zvatinoda. Sergei Potanin, munyori wevhidhiyo blog Notes of a Traveler, akazarura bhizinesi pazera remakore makumi maviri nematatu, uye pa23 akawana mamiriyoni ake ekutanga. Uye kubva ipapo anga achifamba asinganetseki nenyaya dzemari. Takataura naye nezve nzira yokuwana nayo basa roupenyu, kutevera chiroto, uye nei rusununguko runoshuviwa navazhinji rwune ngozi.
Ane dzidzo mbiri dzepamusoro: zvehupfumi uye zvemutemo. Kunyange mumakore ake mudzidzi, Sergei Potanin akaziva kuti akanga asiri kuzoshanda unyanzvi hwake. Chekutanga, nekuti kushanda nehurongwa hwakasimba zvakangoshandura kurota kwekufamba kuita chiroto chepombi.
Aishanda semubhawa uye aichengeta mari yebhizimisi rake. Ndeipi isingazivikanwe. Aingoziva kuti aitoda bhizimusi kuti awane rusununguko rwemari.
Akabatwa nepfungwa yekugadzira bhizinesi nekuda kwekurota, pa23, pamwe chete neshamwari, Sergey akavhura chitoro chekudya kwemitambo. Ndakatenga zviziviso mumapoka makuru eVKontakte. Chitoro chacho chaishanda, asi mari yaiwana yaiva shoma. Ipapo ndakafunga kugadzira yangu yemitambo boka uye kusimudzira chigadzirwa ipapo.
Ndiri kutsvaga nzvimbo nyowani, zviitiko, vanhu vanozondikwezva.
Boka racho rakakura, vashambadziri vakaonekwa. Iye zvino mari yacho yakauya kwete chete kubva pakutengeswa kwezvinhu, asiwo kubva pakushambadzira. Mwedzi mishomanana gare gare, Potanin akasika mamwe mapoka akati wandei enyaya dzakakurumbira: nezvemabhaisikopo, mitauro yekudzidza, dzidzo, zvichingodaro. Mumapoka ekare akashambadza matsva. Pamakore makumi maviri nemana, akawana miriyoni yake yekutanga kutengesa ads.
Nhasi ane mapoka makumi matatu nematanhatu ane huwandu hwemamiriyoni makumi maviri evanyoreri. Bhizinesi rinoshanda pasina kutora chikamu chake, uye Sergey pachake ave achipedza nguva yakawanda yegore achifamba munyika yose kwemakore akawanda. Muna Chikumi 36, Potanin akafarira kutora vhidhiyo, akagadzira YouTube chiteshi Notes of a Traveler, iyo yaigara ichitariswa nevanhu makumi mashanu.
Businessman, blogger, mufambi. Iye ndiani? Sergei akapindura mubvunzo uyu mubvunzurudzo yedu. Takasarudza nguva dzinonakidza dzehurukuro. Tarisa vhidhiyo shanduro yebvunzurudzo .
Psychology: Unozviita sei iwe pachako? Ndiwe ani?
Sergei Potanin: Ndiri free munhu. Munhu anoita zvaanoda. Bhizimisi rangu rakakwana. Chinhu chimwe chete chandinoita pachangu ndechekubhadhara mutero online kamwe pakota. 70% yenguva iyo vanhu vanopedza mukuita mari, ndine yemahara.
Kuvapedzera pachii? Kana zvese zvave kuwanikwa kwauri, hauchazvida zvakanyanya. Naizvozvo, ndiri kutsvaga nzvimbo nyowani, zviitiko, vanhu vanozonditora.
Tiri kutaura nezvekusununguka kwemari pakutanga. Makazviwana sei izvi?
Ndakagadzira mapoka ndega. Kwemakore maviri okutanga, kubva naXNUMX mangwanani kusvika naXNUMX mangwanani, ndakagara pakombiyuta: Ndakatsvaga zviri mukati, ndakazvitumira, uye ndakataurirana nevashambadzi. Vanhu vese vaive pedyo vaifunga kuti ndaiita zvisina musoro. Kunyange vabereki. Asi ndaitenda pane zvandaiita. Ndakaona ramangwana mune izvi. Zvakanga zvisina basa kwandiri kuti ndiani akati chii.
Asi ndivo vabereki...
Hongu, vabereki vakaberekerwa muRyazan uye vasiri "pauri" nekombiyuta havakwanisi kuita mari paIndaneti. Kunyanya pandakatambira mari, ndainzwisisa kuti inoshanda. Uye ndakavawana pakarepo.
Kwapera mwedzi, ndakatotanga kuwana mari, uye izvi zvakakurudzira chivimbo: Ndakanga ndichiita zvose nemazvo
Pakutanga akashambadzira chigadzirwa - chikafu chemitambo, uye akabva arova mari yakaiswa mukushambadzira. Kwapera mwedzi, akatanga kuwana mari nokutengesa zviziviso muboka rake. Handina kugara kwegore kana maviri, sezvazvinowanzoitika, ndichimirira purofiti. Uye zvakandipa kusatya: ndiri kuita zvese nemazvo.
Pakangotanga basa rako kuita purofiti, mibvunzo yese yakanyangarika?
Ehe. Asi amai vangu vaive nemumwe mubvunzo. Akakumbira kubatsira mwana wamai vake, uyo panguva iyi akanga akagara pamba nemwana asingawani basa. Ndakamugadzirira boka idzva. Kozoti dzimwe hama. Ini pachangu ndaive nemari yakakwana paive nemapoka gumi, uye pakanga pasina chikonzero chekuzviita zvakadaro. Nekuda kwechikumbiro chaamai vangu, network yaivepo yemagroup yakazvarwa.
Kureva kuti, vashandi vese vakabhadharwa ihama dzako?
Ehe, vane basa rakareruka semaneja emukati: tsvaga zvirimo uye kutumira. Asi kune vatorwa vaviri vari kuita basa rakawanda rine mutoro: imwe - kutengeswa kwekushambadzira, imwe - mari uye zvinyorwa. Veukama havafanirwe kuvimbwa naye...
Sei?
Muhoro unobva pabasa iri. Vanhu vari muzvinzvimbo izvi vanofanira kufarira. Hwisisa kuti vanogona kudzingwa basa chero nguva. Kana kuti kumwe kurudziro. Munhu anotengesa ma ads mugroup ndiye shamwari yangu. Haana muhoro, uye mihoro - chikamu chekutengesa.
Tsanangudzo itsva
Wanga uchifamba kubva 2011. Inyika ngani dzawashanyira?
Kwete akawanda - nyika makumi maviri chete. Asi mune dzakawanda ndave ndiri 20, 5 nguva, muBali - 10. Kune nzvimbo dzandinoda kwandinoda kudzoka. Pane nguva muhupenyu apo kufamba kunofinha. Ipapo ndinosarudza nzvimbo yandinonzwa ndakasununguka ndokugarapo kwemwedzi mitatu.
Ndakagadzira chiteshi cheMufambi's Notes YouTube, uye zvakava nyore kwandiri kuenda kunyika itsva - zvine musoro. Kwete rwendo chete, asi kuitira kupfura chimwe chinhu chinonakidza kune blog. Mugore rino, ndakaona kuti izvo vanyoreri vanonyanya kufarira hazvisi kunyange nzendo ivo pachavo, asi vanhu vandinosangana navo. Kana ndikasangana nemunhu anonakidza, ndinorekodha kubvunzurudzwa nezvehupenyu hwake.
Yaive pfungwa yekugadzira chiteshi chakaberekwa nekuda kwekusiyanisa mafambiro?
Pakanga pasina zano repasi rose rekugadzira chiteshi nekuda kwechimwe chinhu. Pane imwe nguva nekufamba kwenguva, ndaibatikana mumitambo: Ndakawedzera uremu, ndokuzodzikira, uye ndichiona zviteshi zvemitambo paYouTube. Ndakafarira chimiro ichi. Pane imwe nguva, nemuteveri wangu we Instagram (sangano rinotyisa rakarambidzwa muRussia), takanga tichityaira tichitevedza “mugwagwa werufu” kuenda kugomo rinoputika reTeide muTenerife. Ndakabatidza kamera ndokuti: "Zvino tichatanga blog yangu."
Uye muvhidhiyo iyi unoti: "Ndichapfura maonero akanaka kuti pasave nekusimbisa pandiri. Sei izvi…” Ndepapi pawakaona kuti chiso chako mufuremu chaive chichiri kudikanwa nekuda kwechimwe chikonzero?
Pamwe, zvese zvakatanga nePeriscope (chikumbiro chenhepfenyuro yepamhepo munguva chaiyo). Ndakaita nhepfenyuro kubva kune nzendo, dzimwe nguva ndaipinda mufuremu ini. Vanhu vakafarira kuona aive kune rimwe divi recamera.
Paive nechishuwo che "stardom"?
Zvaive uye zviripo, handizvirambe. Zvinoratidzika kwandiri kuti vanhu vose vakasika vane chido ichi. Kune vanhu vanoomerwa nekuzviratidza: vanouya nemazita, kuvanza zviso zvavo. Chero ani anozviratidza pacamera, ndine chokwadi, anoda imwe mukurumbira.
Ndakanga ndakagadzirira wave negativity, nekuti pakutanga handina kuverengera pamhedzisiro yakakwana
Asi kwandiri, chido chekuva nemukurumbira chiri chechipiri. Chinhu chikuru ndechekukurudzira. Vazhinji vanyoreri - mutoro wakawanda, zvinoreva kuti unofanirwa kuita zvirinani uye zvirinani. Uku ndiko kukura kwemunhu. Kana uchinge wasununguka mune zvemari, danho rinotevera nderekutsvaga hobby inokufarira. Ndawana. Kutenda kuchiteshi, ndakawana kechipiri chekufarira kufamba.
Unozviona senyeredzi here?
Kwete Nyeredzi - unoda vanyori vane zviuru zve500, zvichida. 50 haina kukwana. Zvinoitika kuti vanyoreri vanondiziva, asi ini ndichiri kunzwa kusagadzikana pamusoro peizvi.
Vanhu kazhinji havafarire maitiro avanoita mumifananidzo nemavhidhiyo. Complexes, kusazvionera wega. Wakambosangana nechinhu chakafanana here?
Kutora mifananidzo yako kwakaoma kwazvo. Asi zvese zvinouya neruzivo. Ndinoita advertising. Chidzidzo chakakosha chandakawana kubva pachiitwa ichi ndechekuti maonero ako maonero ako chete. Zvechokwadi vanoda kunzwa maonero kubva kunze. Pandakapfura mavhidhiyo ekutanga, handina kufarira inzwi rangu, matauriro andakaita. Ndakanzwisisa kuti nzira chete yekunzwisisa kuti maonero angu pachangu anopindirana nei chaizvo kutumira vhidhiyo uye kunzwa vamwe. Ipapo ichava mufananidzo chaiwo.
Kana iwe uchingotarisa pane zvaunofunga chete, unogona kuedza hupenyu hwako hwese kugadzirisa zvikanganiso, kutsvedzerera kunze, kuunza kune yakanaka uye semhedzisiro usaite chinhu. Iwe unofanirwa kutanga nezvauinazvo, verenga wongororo uye kugadzirisa nguva idzodzo, kutsoropodza kunoratidzika kunge kwakakwana kwauri.
Asi zvakadini nevavengi vasingadi chero chinhu zvachose?
Ndakanga ndakagadzirira wave negativity, nekuti pakutanga handina kuverengera pamhedzisiro yakakwana. Ndakanzwisisa kuti ndakanga ndisiri nyanzvi: handina kutaura kune vanhu vakawanda pakufamba kana kupfura mavhidhiyo. Ndaiziva kuti ndakanga ndisina kukwana, uye ndakanga ndichimirira tsinhiro pamusoro penzira yokururamisa nayo kusakwana.
Vhidhiyo ibasa rinondibatsira kukudziridza. Uye vanovenga vanotaura nezvenyaya yacho vanondibatsira ndisingazvizivi. Somuenzaniso, vakandinyorera kuti pane imwe nzvimbo ndine ruzha rwakaipa, chiedza. Aya mashoko anovaka. Handitarise kune vanotakura zvisina maturo sekuti: “Murume akashata, wavingei?
Mutengo werusununguko
Vabereki havakubvunzei mubvunzo wepanyama: uri kuroora rini?
Amai havachabvunzi mibvunzo yakadaro. Ane vazukuru vaviri, vana vehanzvadzi yake. Haarwise zvakanyanya sepakutanga.
Hauzvifungi here iwe pachako?
Ndave kutofunga. Asi pasina kunyanyisa. Ndiri kungotaura nevanhu vatsva, ndinofarira. Kana ndikauya kuMoscow, ndinoenda pamazuva ose mamwe mazuva, asi ndinogara ndichinyevera kuti iri izuva rezuva rimwe chete.
Vanhu vazhinji vanogara muMoscow vanokuudza matambudziko avo pazuva rekutanga. Uye paunofamba, taura nevashanyi, unojaira kutaurirana kwakanaka, uye zvinova zvakaoma kwazvo kuteerera kune zvakaipa.
Zvinoitika kuti vanhu vanofarira vanouya, vanotaura nezvebasa ravo. Nezvakadaro ndinogona kusangana kechipiri. Asi izvi hazviwanzoitiki.
Hazvibviri kuvaka hukama nemunhu anogara achigara mune rimwe guta.
MuMoscow, handisi kuedza kuvaka chero chinhu. Nokuti ndiri pano kwenguva pfupi uye ndichabhururuka ndoenda. Nokudaro, kana hukama hupi hupi huchimuka, kwehuwandu hwemwedzi. Panyaya iyi, kufamba kuri nyore. Vanhu vanonzwisisa kuti vachabhururuka vachienda. Hapana chaunoda kutsanangura.
Zvakadini noukama hwepedyo nomunhu?
Vhiki mbiri, zvinoratidzika kwandiri, zvakakwana kuti ndinzwe kuva pedyo.
Saka, uri woga here?
Kwete nenzira iyoyo. Tarisa, kana uri wega nguva dzese, zvinofinha. Kana iwe uchigara uine mumwe munhu, zvakare zvinofinha nekufamba kwenguva. Pane zvinhu zviviri zvinorwa mukati mangu nguva dzese.
Ikozvino, hongu, ini ndatoona kuti essence yekuda kuva nemumwe iri kuwedzera kusimba. Asi munyaya yangu, zvakaoma kuwana munhu anoitawo chimwe chinhu chekugadzira, anofamba, nokuti ini handidi kusiya izvi, uye panguva imwechete ini ndinomuda, zvakaoma.
Iwe hausi kuzogara pane imwe nzvimbo zvachose?
Sei. Zvinoita kwandiri kuti mumakore makumi maviri ndichagara muBali. Pamwe ini ndichagadzira imwe inonakidza chirongwa, bhizinesi. Somuenzaniso, hotera. Asi kwete hotera chete, asi neimwe pfungwa. Saka kuti yakanga isiri imba yevaeni, asi chimwe chinhu chekugadzira, chakanangana nekusimudzirwa kwevanhu vanouya. Iyo purojekiti inofanirwa kuve ine chirevo.
Munorarama mukunakidzwa kwenyu, musafunganya pamusoro pechimwe chinhu. Pane chimwe chinhu chaungade chaizvo kuwana asi usati wawana?
Panyaya yekugutsikana nehupenyu, neni semunhu, zvese zvinoenderana neni. Mumwe munhu anofunga kuti iwe unoda neimwe nzira kusimbisa chimiro chako: motokari dzinodhura, zvipfeko. Asi uku kuganhurwa kwerusununguko. Handichida, ndinogutsikana nemararamiro andinoita uye zvandinazvo nhasi. Handina chido chokufadza munhu, kuratidza chimwe chinhu kune mumwe munhu kunze kwangu. Izvi ndizvo zvinoita rusununguko.
Mumwe mufananidzo wakanaka wenyika unowanikwa. Pane mativi asina kunaka kurusununguko rwako here?
Kusaenderana, kufinhwa. Ndakaedza zvinhu zvakawanda, uye pane zvishoma zvingandishamisa. Zvakaoma kuwana chinokutenderedza. Asi ndoda kurarama seizvi pane kuenda kubasa mazuva ose. Ndakashungurudzwa nemubvunzo wekuti ndoita sei, ndaida kuwedzera kufarira, ndakawana vhidhiyo, ndakagadzira chiteshi. Ipapo pachava nechimwe chinhu.
Gore rakapfuura, upenyu hwangu hwakanga huchifinha kupfuura zvahuri iye zvino. Asi ndatojaira. Nokuti rumwe rutivi rworusununguko kuora mwoyo. Saka ndiri munhu akasununguka mukutsvaga kusingaperi. Zvichida ichi chimwe chinhu chisina kukwana muhupenyu hwangu hwakanaka.